Role:
The Account Director works with strategy, creative, technical and production teams to lead clients’ integrated marketing programs. This individual oversees all aspects of marketing planning, Web site and mobile application development, advertising, direct, sales promotion, search, event and social media campaigns. Critical success factors include: confident and competent leadership, strategic planning ability, program management across a broad range of digital and traditional communication channels, and proactive communication to both internal team members and external clients.

Responsibilities:

• Serve as group leader on a seven-person account team, and senior-level client liaison on select brands
• Acquire thorough knowledge of clients’ businesses, sales processes and distribution channels so that marketing obstacles and opportunities can be anticipated
• Oversee planning and development of turnkey marketing campaigns in accordance with clients’ objectives and budgets, including:
  • marketing strategy – collaborate with and often lead brand strategy teams to define market opportunity/approach, brand positioning, identity and communication plans
  • Web site development – lead discovery sessions for high-profile assignments, working with internal digital project management teams
  • communication programs – manage processes for the development of digital and traditional collateral, packaging, sales promotion, advertising, direct, search, event and social media campaigns
• Set benchmarks, analyze program effectiveness and oversee key metrics for determining marketing ROI
• Oversee and often develop compensation agreements, ensuring that agency profitability goals are met
• Supervise, train, motivate and provide equal opportunity to team members to ensure high level of performance

Requirements:

• 12+ years experience managing marketing-communication assignments, with heavy emphasis in digital
• Pharmaceutical category experience critical; animal health experience a plus
• Marketing agency experience
• Outstanding research and analytical skills
• Bachelor’s degree
• Skilled marketing generalist, adept at leading a wide range of digital and traditional marketing solutions
• Advanced verbal, written and client communication skills, analytical thinking, personal organization and interpersonal dynamics
• Attentive to detail, action-oriented and able to effectively multi-task in a deadline driven atmosphere
• Experience overseeing multiple programs simultaneously and/or multiple client accounts
• Resourceful and a pleasure to work with

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• serve as a strategic lead on select pharmaceutical accounts
• acquire thorough knowledge of clients' businesses, sales processes and distribution channels so that marketing obstacles and opportunities can be anticipated
• oversee planning and development of turnkey marketing campaigns in accordance with clients' objectives and budgets, including:
  • marketing strategy - lead strategic planning initiatives to define market opportunity/approach, brand positioning, identity and communication plans
  • communicate programs - collaborate with implementation teams for the development of Web site and mobile programs, digital and traditional collateral, packaging, advertising, direct, search, event, sales promotion and social media campaigns
• set campaign KPIs and benchmarks, analyze program metrics to calculate effectiveness and ROI on all deliverables
• proactively seek opportunities to grow clients' businesses, then prepare proposals, presentations and compensation agreements needed to secure new assignments
• supervise, train, motivate and provide equal opportunity to team members, as needed, to ensure high level of performance

Requirements:

• 7-10 years of relevant work experience in the digital communications space, preferably within an agency environment
• bachelor's degree
• skilled marketing generalist, with knowledge of all traditional and digital channels and their integration touch points
• Keen understanding of both the operations and metricsof digital and social media programs
• advanced verbal, written and client communication skills, analytical thinking, personal organization and interpersonal dynamics
• attention to detail, action-oriented and able to effectively multi-task in a deadline driven atmosphere
• experience supervising multiple clients simultaneously
• thrive in a consultative, customer-facing role and posses a professional, accommodating demeanor
• ability to travel outside of Atlanta metro as required
• resourceful and a pleasure to work with
• experience in pharmaceutical industry is a big plus

*Required Field

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• Design and implement creative communication and engagement techniques that drive optimal participation
• Identify, develop and foster relationships with key individuals and organizations that fall within the company’s areas of focus. 
• Develop online partnerships, mostly in content areas, that are meaningful and drive awareness of our brands social efforts.
• Leverage analytics and social listening to monitor and evaluate impact of social media programs in market; develop reports on program effectiveness in market and makes recommendations for program enhancement and improvement
• Develop innovative programs and strategies with Account Director and VP of Digital Marketing Strategy
• Administrative duties such as reporting and data input. 
• Position requires performing other duties and special assignments not specifically stated.

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• Learn clients’ business offerings, targets, brands and strategies
• Apply learning to develop content that is on-brand and motivates desired behaviors
• Design and implement creative communication and engagement techniques that drive optimal participation
• Blog post writing and editing in accordance with SEO standard and headline best practices
• Deliver polished content and quick turnarounds
• Identify, develop and foster relationships with key individuals and organizations that fall within the company’s areas of focus
• Establish and pitch media calendars and produce related content

• Solid social footprint
• Extremely well-versed with LinkedIn, Twitter, and Wordpress (or other blogging platform)
• B2B marketing experience in technology, financial services or healthcare
• Experience writing for interactive/online, email, social media and mobile
• Proven ability to balance writing for response, customer experience 
• Strong time management skills with ability to multi-task and pay close attention to detail
• Ability to effectively articulate, rationalize and present content ideas
• Desire to produce top-notch, tight copy that drives interests and results
• Ability to take objective critique of your work with a positive attitude
• Ability to provide objective reasoning that supports your work when required
• Excellent writing skills for the Web and writing samples of Blog Posts, Newsletters, or other written content

• Bachelor’s Degree from an accredited college or university
• Minimum  of 5 years of copywriting, including consumer Web experience, preferably on the agency side
• Proven copywriting portfolio
• Experience developing copy solutions for interactive/online, email, social media and search engine optimization
• Ability to write strong brand copy that also sells
• Strong time-management skills with ability to multi-task and pay close attention to detail
• Ability to effectively articulate, rationalize and present content ideas
• Experience developing content in the technology, healthcare and/or financial services industries

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• Provide daily management and supervision for marketing coordinator(s)
• Coordination with third party vendors and partners, including troubleshooting technical issues and resolving inquiries
• Customer Service : provide tier 2 online and offline support for customer service, client and colleague inquiries
• Ongoing development and refinement of processes and tools to improve efficiency. Provide  documentation for internal and partner use as necessary
• Provide monthly reports and analytics to clients
• Partner with technical and project management teams to resolve technical issues as necessary
• Partner with account planning and implementation teams to scope, develop and launch additional programs

• 1+ years in management position (marketing programs preferred)
• Bachelor’s degree (focus in management or technology preferred)
• Knowledge or Microsoft Office applications
• Advanced verbal, written, and client communication skills, analytical thinking, personal organization and interpersonal dynamics
• Attention to detail, action-oriented and able to effectively multi-task in a deadline-driven atmosphere
• Thrives in a fast paced, ever-changing work environment

• Experience managing marketing programs
• Workamajig experience a plus

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• Build project schedules based on approved budgets, specs and timelines
  
  • Maintain and modify project schedule throughout job lifecycle
  • Manage client status documents
• Prepare meeting agendas and lead all project sessions, calling on participation from Account Planning team, SMEs and Service teams as needed
• Manage Service resources against time/budgets 
  
  • Actively manage external resources to ensure suppliers operate within budgets and specs
• Brief creative and development teams on full scope of project deliverables/requrements
  
  • Manage creative/development output to ensure compliance with client brand standards
• Preemptively provide Account Planning team with risks to project timeline and budget
• Serve as a primary liaison to marcom clients
• Support the development of job estimates, when needed

• 5-6 years experience managing marketing-communication assignments, with heavy emphasis in digital
• Bachelor’s degree
• Strong verbal, written and client communication skills, analytical thinking, personal organization and interpersonal dynamics
• Attentive to detail, action-oriented and able to effectively multi-task in a deadline driven atmosphere
• Experience supervising multiple projects simultaneously and/or multiple client accounts
• Thrive in a customer-facing role (strong customer-service orientation) and posses a professional and accommodating demeanor
• Resourceful and a pleasure to work with
• Proficient in Microsoft Office applications (including Microsoft Project) 
• Ability to travel outside of Atlanta metro as required

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• Collaborate constructively with teammates and clients to translate user needs and business goals into compelling stories and positive online / traditional experiences
• Be an expert in communicating a brand into words across a wide range of copy and content styles
• Work with creative team and additional writers to develop and establish a consistent, eloquent, spot-on tone and voice, and maintain this tone and voice throughout the life of the project
• Be able to take direction, go beyond what’s asked and constantly challenge yourself
• Be able to give direction to teammates from the visual, copy, and user experience disciplines that both inspires and challenges them to grow in their craft
• Be comfortable presenting your work to management and clients in a professional, thoughtful and inspirational way
• Establish working relationships with teammates by demonstrating a respect for open communication, tact, and diplomacy
• Accurately manage your CD’s and Project Manager’s expectations of deadlines and scope, while managing your team’s performance accordingly
• Contribute to scope and level of effort project estimates with your CD as well as Production and Account team members
• Be comfortable building and maintaining an additional arsenal of freelance writers with varying skill sets

• 8+ years of experience copy writing in the world of advertising and / or marketing
• Outstanding conceptual skills
• Experience creating and maintaining marketing campaigns (digital, or otherwise)
• Familiarity with standard marketing strategies and tactics, as well as current industry standards relating to interaction design and user experience across multiple channels and devices
• Maintains accountability for assignments
• Demonstrated experience creating work in both digital and traditional mediums
• The ability to act as a creative thought leader and demonstrate a passion for the discipline
• A commitment to constantly improving one’s skills and staying current of developments and trends in the industry, and to sharing this knowledge with others
• Management experience or a willingness to undertake formal management training
• Demonstrated history of proactive mentoring

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• Ownership of projects throughout the development life-cycle
• Engage technology stakeholders to define: project roadmap, scope, goals, deliverables, required resources, development estimation, milestones, test and deployment plans
• Create and maintain technical requirements documentation 
• Develop tools/best practices for project management & execution
• Enhance department and organizational reputation by accepting ownership of new and different requests; exploring opportunities to add value to the project pipeline
• Identify new features requests, scope changes and launch risks

• Three plus years experience in digital project management
• Bachelors degree in business studies or related field
• Familiarity with project tools and software packages such as: MS Office, JIRA, Assembla
• Demonstrate leadership in managing people
• Experience working in a team-oriented and collaborative environment
• Rapidly adapt and respond to changes in the environment and priorities
• Excellent communication, problem solving, and analytical skills
• Ability to elicit cooperation from senior management and other departments throughout the organization

• Agile methologies
• Web development experience
• iOS & Android project management experience

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• Participate in discovery sessions and assist in documenting requirements, user profiles and interpreting user goals/prior
• Create or edit workflow maps indicating process and systems implications, wire frame navigation and content relationships
• Research subject matter 
• Assist in structuring engagements and preparing delivery estimates
• Collaborate with designers, developers, QA, product managers and fellow UX team members to iterate documentation 
• Assist with presentation of solutions to internal and external stakeholders
• Help educate and implement with internal teams on best practices around usability

• Attention to detail
• Proven experience creating workflow diagrams, wireframes, mockups and related artifacts for a variety of digital business solutions – desktop, tablet, & smartphone
• Ability to work and communicate very well with creative, technology and client solutions teams
• Excellent interpersonal, written and verbal communication skills a must 
• Working knowledge of tools such as MS-Visio, Omnigraffle, and/or Axure 
• Proficiency in MS-Office applications
• Work examples that demonstrate skill in UX analysis and design 

• Solid understanding of content management solutions
• Rapid prototyping 
• SEO best practices

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