With the acquisition of a leading diagnostics company, Pfizer Animal Health was positioned to help veterinarians prevent, treat and diagnose diseases better. They enlisted Brown Bag to quickly re-position and re-launch the WITNESS® line of diagnostic test kits which diagnose disease in cats and dogs. Extensive market research with veterinarians and technicians across the US laid the framework for a new brand positioning which included package design, logo development, sales collateral and a video demo used to train the field force. Post launch, Brown Bag has continued to promote the WITNESS® line through trade journal advertising.