Harland Clarke revolutionizes the check system
Harland Clarke / VIEW WEB SITE
Brown Bag Marketing recently launched one of the biggest innovations in check packaging in years for our oldest client, Harland Clarke. CheckFolio™ (www.checkfolio.com) revolutionizes the way account holders receive, use and store their checks. Brown Bag was instrumental in the go-to-market strategy for this new product and developed a number of marketing vehicles including brand identity, promotional videos, microsite, and email campaigns. This launch received the second highest response rate (second to mandatory
Regulation E communications) the company has ever received.