The Brown Bag Way

The workday may end, but our camaraderie never does.

Bagger Swagger

Baggers come to our Atlanta marketing agency from all walks of life and professional backgrounds, so it’s easy to tell us apart. But it’s our shared values – not our differences – that make us stand out.

Full of Curiosity. Asks "Why?"

Passionate about their work.

Takes a team first approach.

Wants to grow and learn.

Works hard, plays hard.

The grass is greener because we water it

See how we grow our future leaders

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Work hard, give hard

See how we take “giving back” a step forward

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Curiously Loyal

Baggers are talented. Hardworking. And seriously curious. Get to know us.

Laurie Michaels

VP, Operations

What's in my bag?

“Family photos, assorted lists (with 6 kids, there are lists of lists), and depending on the day, the family pup, Lotto.”

During Laurie’s career, she’s worked in virtually every operational capacity, from strategy to execution to marketing to training. She can plan, she can evaluate, she can write things, she can manage things and she can sell things. She’s taken what she’s experienced and used it to synthesize comprehensive insights into how operations work well: that means equipping people, establishing processes, and driving results.

Basically, Laurie is a can-do gal with a lot of heart. She looks at Brown Bag’s goals and applies her talents to making sure we have what we need to reach them. Call that role what you will: Driven Leader, Level-Headed Project Manager, Committed Quartermaster, or One-Woman-Optimization Machine. We’re just thankful she looks out for us and our clients.

So, really: how can she help you?

Dan Michaels

Chief Sales Officer

What's in my bag?

“A laser focus on showing how Brown Bag Marketing can radically improve the future for our clients. And, if I’m honest, a bunch of really cool costumes that I picked up at Party City.”

Probably 50 percent of Baggers know Dan as the guy who went full Grinch for Halloween (his favorite holiday); the other half sees him in his everyday costume, Mr. Enthusiasm.

He’s here to make people’s work develop to its full potential, as fast as he can make that happen. He’s all about helping others grow. Not surprisingly, Dan doesn’t talk much about himself. He wants to talk about whomever he’s talking with. Hey, you could be next.

And if so, you should know he’ll bring unparalleled sales acumen to the conversation. Hold up: that doesn’t mean schmaltz. Turns out they don’t teach that at Emory’s Goizueta Business School, where Dan earned his MBA. Instead, whether he’s talking with a designer, a client, or a prospect, he’s always hunting for a way to take what they do and make it great. You will not find a more energetic, innovative cheerleader for your business’s success.

Put simply, the guy’s a human accelerator. Just don’t ask him to present to your Board on Halloween, unless they’re into gorilla suits.

Lisa Durrett

Account Director

What's in my bag?

“A little bit of everything and probably some things unexpected. You never know when and where creativity may strike … or when that idea light bulb will go off!”

An artist at heart, Lisa thrives in a creative, collaborative environment. That’s probably why she’s such a powerhouse when it comes to client relationships, strategy and mentoring her team here at Brown Bag. Lisa brings a rare breadth and depth of experience to her role, with past work in TV news, PR and corporate marketing – as well as a BA in broadcast journalism from Florida International University. And the results speak for themselves. Her past chops include building a premier SMB influencer content program for AT&T and working with Philips Electronics on the branding and opening of Philips Arena in Atlanta. But her greatest creation yet? Her amazing twins.

When she’s not directing brilliant marketing programs at the office, you can find Lisa hanging out with her kids and cooking up a new dish in the kitchen. Just don’t ask her for a recipe – it’s all about winging it!

Randall Wunder-Smith

Senior Copywriter

What's in my bag?

“Empathy, honesty, a yearning for transformative truth and a sense of humor. Also: a terawatt-powered BS detector, which I self-apply regularly. Every creative needs one.”

Does Randall work at Brown Bag? Well, yes. But it’s more than that. Randall writes at Brown Bag. There’s a big difference – as big as the ideas he uses to propel our clients into brighter, more compelling stories for their businesses. And don’t let his penchant for wit and deadpan fool you. Randall’s a deep guy, ready to pour himself into understanding a client’s industry and build authentic connections with their customers, all with the right selection of the right words. It all started when he completed his BA and MA in English from Auburn University. He’s also got years under his belt as a retail grocery worker, even more time spent in college-level faculty development and a fair amount of freelance canoodling in web design.

When Randall’s not translating great ideas into impeccable copy, he’s got no shortage of hobbies and interests, including, but not limited to: tabletop gaming, speculative fiction, miniature painting, miscellaneous nerd culture, beer, etymology, Icelandic sagas, the intersection of secular humanism and mystical thinking, and relationships worth investing in. And cats. Lots of cats.

Kristen Cooper

Content Marketing Manager

What's in my bag?

“My phone so I can Google on demand, a novel to keep the creativity flowing and a game to have fun and connect!”

When it comes to marketing, they say content is king. Here at Brown Bag, we say Kristen is queen of content marketing. She wears the crown with pride, making sure campaign content deliverables are on strategy, on brand and of the highest quality—every time. She’s practically a mind reader, anticipating our clients’ every content need with keen listening skills and a thoughtful approach. Prior to her coronation, Kristen spent over eight years marketing for technology startups and mentoring engineering and technology students at Southern Polytechnic State University. Before that, she earned a bachelor’s in science, communications and media studies from Kennesaw State University.

When she’s not perfecting content here at Brown Bag, you can find Kristen running a business that she started from scratch with her husband. She also loves spending time with her dog, going on hikes, floating down the Chattahoochee River and going to the gym.

Elizabeth Roos

Account Coordinator

What's in my bag?

“My bag is filled with a pen of every of color, three different snack options, a small multi-use tool kit, a game of travel Yahtzee, and … oh wait … I had to take that out because my bag was over the weight limit! Needless to say, I'm ready for anything life throws at me.”

No two days look alike for Elizabeth. She wears many hats to support the client services team, and rumor has it, she can switch them out using only her mind, just like Eleven from Stranger Things. She honed her mental powers at Washington and Lee University with a bachelor’s in art history. Prior to Brown Bag, she worked as an intern for Camp Twin Lakes, a local non-profit, and Tribe Inc., an internal communications agency.

When Elizabeth’s not running around our Buckhead office, you can find her hitting the pavement for half marathons, hiking, hanging out with friends and family, or checking out the latest exhibit at the High Museum.

Mary Graddy

Project Manager

What's in my bag?

“Multiple shades of lipstick, colored pens, peanut butter and a bottle opener, because I'm all about style and efficiency.” 

Calm, cool and collected, it’s safe to say Mary knows a thing or two about staying on track. Case in point—she once hiked eight national parks in 14 days. At Brown Bag, she forges a path for her teammates amidst the ever-changing, exciting chaos of projects and assists with the day-to-day management of accounts. She first honed her powers of concentration at Georgia State University, where she completed a degree in Business Marketing. Prior to Brown Bag, Mary kept things running at our sister company, Vetlocity, as Manager of Business Operations.

When she’s not making sure we meet our deadlines, you can find Mary conquering more of the great outdoors. Or, if it’s raining, she’ll be channeling her inner artist by coloring, or hitting up the latest new restaurant around town. 

Heather Mansfield

Senior Project Manager

What's in my bag?

"Only the necessities … Chapstick, hand sanitizer and a koozie."

Grace under fire and crazy organized are just the start of what make Heather Mansfield an awesome Senior Project Manager. She has the skills to ensure projects get done on time, under budget and beyond expectations. Before joining Brown Bag, Heather worked for Hodes, Huge, VML and … Brown Bag. Yep, she is an official Boomeranger. Heather holds degrees in English and Communications from Florida State University.

When she isn’t keeping us in line at the office, Heather enjoys playing tennis, spending time with her husband and daughter, sipping great wine, drinking hoppy beers and dreaming of her next beach trip.

Cassidy Stallings German

Director, People & Culture

What's in my bag?

“A big heart for loving, two large ears for listening, running shoes for taking action and just a little bit of pixie dust.”

Lovingly known around the office as the helper of the people, Cassidy is always willing to put on whatever hat is needed to ensure that everyone has everything they need to do their best work. As the Director of People & Culture, she uses her eye for amazing talent to spot, court and acclimate new Baggers, as well as keeps her ears and heart open for anything required at the office, and for her current coworkers. And she does it all with grace, poise and a bottomless well of enthusiasm. Before joining Brown Bag, Cassidy worked at our sister company, Vetlocity, managing and mentoring the operations team. She graduated with a Bachelor of Science in Psychology from Georgia State University.

Outside of work, you can find Cass working out at the gym, curled up with a fantasy novel or hanging with her husband, fur-babies and girl squad.

Kirsten Humphreys

Software Developer

What's in my bag?

"A hard working, positive attitude with the uncanny ability to take whatever is thrown my way."

A resourceful and astute problem solver, Kirsten has never met a challenge she couldn’t handle. As our Software Developer, Kirsten is responsible for front-end development and QA testing. No matter the task, if Kirsten’s on the job, it’s as good as done. Kirsten previously worked at Marc Jacobs and graduated from Savannah College of Art and Design.

Outside of work, Kirsten enjoys searching for her next favorite restaurant, exploring new cities and spending time with her niece and nephews.

Lindsey Lynes

VP, Strategic Accounts

What's in my bag?

“All the (cool) mom things, a quick laugh, an old school calculator, a professional book or two, and a stubborn refusal to fail.”

The only thing larger than Lindsey’s role at Brown Bag is the size of her heart. Coupling her enthusiasm with her deep concern for the people around her, she is a driving force that keeps Brown Bag moving forward on the winding road of success. As our VP of Strategic Accounts, Lindsey provides operational leadership, strategy and vision to ensure Brown Bag is not only a top-notch place to work, but that it also runs at optimal efficiency. She’s behind the scenes, ensuring our people have what they need to bring their A game every day, and she’s out front, leading the charge to take our business to the next level. With Brown Bag since the beginning, Lindsey is responsible for all financial and office operations, professional development, talent acquisition strategy, project management, the pursuit of unbridled fun around the office, and most importantly, taking care of our greatest asset—our people.

Lindsey was also instrumental in getting Vetlocity, a sister company of Brown Bag, up and running. A graduate from the University of Georgia, Lindsey enjoys college football, brunch, Netflix marathons, traveling, and spending time with her husband and two little men.

Billy Derby

VP, Client Services

What's in my bag?

“I travel light with just a toothbrush and Tums, so I can take advantage of any opportunity that arises, and have the medicine to recover from the ride."

Hailing from the great state of Texas, Billy’s contribution to clients is as outsized as his native state. Whether it’s strategy or creative problem solving, we can always count on Billy. He fearlessly leads our Client Services team, making sure we exceed expectations in every way. He’s the guy everybody wants on their side. Before Brown Bag, Billy worked in sales and marketing at Pfizer, Inc., and graduated from Vanderbilt University with a degree in Chemistry.

Outside of work, Billy enjoys live music, hiking, driving fast cars, and being silly with his kids.

Nicole Baird

Director, Strategic Accounts

What's in my bag?

“Coffee, and lots of it. A pack of gum for when I finish my coffee, Life Savers Gummies because everyone needs a sweet treat once in awhile, and a great ready-for-whatever-comes-my-way attitude!”

As a project lead, Nicole is the definition of grace under pressure, making sure projects remain in-scope, on-time and on-budget. With her trusted Starbucks always by her side, she helps develop and define project approach with ease, all the while facilitating constant communication between all departments and clients. Before Brown Bag, Nicole worked for Otis Elevator and graduated Cum Laude from the University of Georgia with a degree in Marketing.
Outside of work, Nicole loves traveling, exploring Atlanta, checking out new restaurants, concerts, and, of course, UGA football!

Annie Brown

Welcoming Committee/Motivator

What's in my bag?

"Treats, my fashionable purple leash, an antler to chew on, a gentle disposition … and always hoping for more treats."

Dedicated, passionate, and always willing to lend a helpful paw, Annie is a vital part of the Team. She’s always been best-of-breed (or breeds, in Annie’s case) when it comes to her job, whether it be sitting, staying, or greeting visitors. She takes great pride in being a champion catnapper and Brown Bag’s go-to motivator. Whether you’re looking for an afternoon pick-me-up or a mid-meeting break, a snuggle with Annie is just what the doctor ordered.

Outside of work, Annie enjoys elevator rides, chasing squirrels, long walks on the leash, sleeping, and hanging with her lab brother, Earl.

Lisa Long

Account Director

What's in my bag?

“In my bag you will find laugher, kindness, a good sense of humor and an ‘always can do better’ attitude.”

Whether she’s running a marathon or providing stellar account management service, Lisa knows a thing or two about going the extra mile. A problem solver with a positive attitude, Lisa helps her clients meet their business goals while continuously providing opportunities for growth. Before Brown Bag, Lisa worked for Team One and Grey Worldwide Atlanta, and she graduated from Kennesaw State University with a degree in Communications.

Outside of work, Lisa enjoys tennis, running, boot camp, gardening, concerts, traveling and time with her family.

Robert Mashburn

Director, Business Operations

What's in my bag?

“A chill pill. A big bottle of chill pills (enough to share). Life can be stressful, but only if you let it. The same goes for work. Bobby McFerrin had it right.”

Quiet yet engaging, precise but laid-back, Robert may seem like an enigma wrapped in a riddle but his mission is simple: help clients succeed and do it in a way that makes it enjoyable for everyone involved. We’re happy to report, he excels at doing exactly that. Prior to taking on digital marketing here at Brown Bag, Robert had a career in journalism, managing newspaper sports departments from Atlanta to Abu Dhabi, and a successful tour running the project management group for another local interactive firm.

Outside of work, Robert enjoys food, wine, books, music and travel.

Craig Ogle

Lead Software Developer

What's in my bag?

“I keep a stocked bag because I like to be prepared for anything. I try to be efficient so the bag is kept manageable.”

Craig is a man of the people, especially when it comes to the people he works with. In his own words, “I am here to do the good of the techies.” To this end, Craig has an effective methodology: he listens, recommends, and implements—then washes and repeats as necessary. Before Brown Bag, Craig spent the past 13 years working as Lead Engineer for a full-service marketing agency. He graduated from Clemson University with a Computer Engineering degree.

Outside of work, Craig is into hanging out with family and friends, good food, Clemson sports, working out at Primed, playing tennis, meeting new people and walking to wherever.

Kelly Campbell

Director, Marketing and Business Development

What's in my bag?

"My journal of quotes and ideas, a book, a snack, and some lip gloss because I like to do everything with an extra bit of style and sass."

Witty, intelligent, and up for any challenge, Kelly brings her enthusiasm to everything she does. Whether she’s planning her next trip or preparing for a new business pitch, she keeps her passion for helping people at the top of her list. Prior to business development, Kelly lead talent acquisition and still drops in the talent office from time to time. Before Brown Bag, Kelly was an Executive Recruiter for The Intersect Group. She graduated with a degree in Intercultural Studies of Business and French from Wofford College where she was also a member of the women’s soccer team.

Outside of work, Kelly enjoys spending time outdoors, adding stamps to her passport, reading, writing, and dancing—and she’s always up for a new adventure!

Scott Bailey

Senior Application Developer

What's in my bag?

“Computer and headphones"

A fearless Jedi skilled in the ways of the Mobile Strike Team, Scott is no ordinary Mobile Developer. Whether it’s developing native iOS apps or writing new code, Scott is fearless in the face of a new challenge. Before Brown Bag, Scott worked as a Computer Science Tutor and as a .NET developer. Scott graduated from the University of South Carolina Upstate with a degree in Computer Information Systems.

Outside of work, Scott enjoys binge watching The Office, gaming, and hanging out with his dogs.

Sela Missirian

VP, Marketing and Business Development

What's in my bag?

"I have a fantastic social network and loads of curiosity and creativity to help people solve their marketing problems!"

Sela Missirian describes her role at Brown Bag in three words: sales and strategy. Anyone else would tell you she’s a quick-thinking, problem-solving, semi-omnipotent master strategist. Sadly, that title doesn’t fit on normal-sized business cards so her working title is VP, Marketing & Business Development. Before Brown Bag, Sela worked for several dynamic companies including S1 Technologies, Autodesk (formerly 3D/EYE), Moxie (formerly Engauge Digital) and Brown Bag. Yes, we said Brown Bag. After several years apart, Sela is back home and we couldn’t be more thrilled. Now, who’s crazy for not touching anything in her office since she left?

Sela graduated with a Bachelors of Science in Design from Cornell University. Her list of achievements include the pioneering of social media with big name-brands like AT&T and Food Lion, lecturing on digital marketing at Georgia Tech Scheller College of Business, working in Europe and Asia, earning a Certificate of Wines from the French Culinary Institute and a flair for Armenian cooking handed down from her mother. She also enjoys traveling and blogging about the good life.


Rob Williams

Senior Application Developer

What's in my bag?

'Everything . . . it's a big bag!'

Although he describes his role as that of an Interactive Henchman, Rob is an affable curmudgeon whose role at Brown Bag is continuously expanding because he not only meets every challenge, he crushes them like an SEC team playing in the national championship. Before Brown Bag, Rob worked for Internet Gaming Inc., where he did UI design for online gaming. He also worked for Virtual Magic where he specialized in Web and Flash development. Rob has a degree from AIA in 3D Modeling and Animation and a degree from SPSU in Game Design and Development.

Outside of Brown Bag, Rob is into volleyball, old cars, and collecting lawn trolls.

Jerry Lewis

VP, Creative

What's in my bag?

"A competitive nature is in my bag. I'm a very involved, hands-on kind of guy who would rather be an active participant than sit on the sidelines and watch. This is evident at my job. And it's the experience I've gained by working with great people for many years."

Working on multiple projects while being in several places at once may seem impossible, but not for Jerry Lewis. Although he’s never admitted to having been cloned, how else do you explain his ability to successfully lead a creative department, attend countless meetings, field thousands of emails, teach design classes and coach about a dozen different sports? Okay, we’re not sure how he does it either, we’re just glad he does. During his tenure as a Creative Director, Jerry has worked on big name clients like Pfizer, Allergan, Bridgestone Sports, Precept, Carvel Ice Cream, E-Z-GO, and Piccadilly Cafeteria to name a few. He has also received ShowSouth, Addys, CTAM Awards and has had his work featured in Communication Arts and PRINT.

One glance into Jerry’s office is all it takes to realize he’s a huge Gator fan, which makes sense considering he graduated from the University of Florida (which also helps explain his love of jean shorts and tank tops. Just kidding, he would never wear a tank top.) Jerry is also an esteemed graduate of the Portfolio Center where, as mentioned before, he teaches design. Outside of work, he is a devoted husband and dad as well as an amazing golfer.

Doug Brown

President, Founder

What's in my bag?

Doug Brown? He’s not some faceless figurehead hiding in an office or out on a golf course. He’s always here and he’d love to talk your head off about what Brown Bag Marketing can do for your company’s growth. Or point out an article he just read about your industry. Or gab about marketing in general. Better grab a chair.

Doug comes from a business background. This is one of the many reasons he can relate to you and your company’s needs so well. He sets strategy and combines it with his extensive sales and marketing skills as well as an entrepreneurial spirit. The result? Effective marketing strategies that help build your business. Imagine that.

His track record of building and leading successful marketing teams (from start-ups to Fortune 500 companies) speaks for itself. And when Doug started Brown Bag in 2002, he had clients already lined up to jump on board with his new venture.

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