Killer Brand Design & Development in Atlanta, GA

Brown Bag Marketing is an award-winning, full-service marketing agency. We take brand marketing and development to new heights.

 

How would YOU describe your brand?     Go ahead — think about it.

Now answer this question:     How do THEY describe your brand?

Authenticity. Creativity. Transparency. Trustworthiness. Community. These are the pillars of strong branding—what today’s consumers are looking for in a company. But in order to build relationships with loyal customers, you have to put in the work to show that your business is worth choosing over your competitors.

Whether you’re making a first impression or carrying the torch over the finish line, your brand’s identity and reputation are critical. Each business has its own unique story that is just waiting to be told. This identity is what makes you stand out from your competitors as well as attract and retain loyal customers.

At Brown Bag Marketing, we realize that branding is a challenge for many companies, which is why we’ve continually refined our approach since 2002. As a privately-held, fully-integrated SEO & digital marketing agency specializing in end-to-end brand creation and design services for both B2B and B2C, we pride ourselves in being a sensible, no-nonsense partner for businesses that are serious about differentiating their products or services from their competitors.

For nearly 20 years, we’ve served clients across many different industries — including manufacturing, financial services, pharma and healthcare, animal health and technology. We can brainstorm, design and develop unique, memorable branding solutions for local Atlanta-area businesses and national corporations alike. Whether you manage a small business or a Fortune 500 company, Brown Bag has the right tools and deep insights to take your brand above and beyond. Our full-service approach can point you in the right direction.


BUILD A MEMORABLE BRAND

Explore our brand strategy

Brand development & marketing strategy for Parkmobile

1. ParkMobile

And you thought parking wasn’t sexy! ParkMobile knows better. We’ve all heard about modern advances in transportation, like driverless cars, connected cars and car sharing, but for most of us, it’s just science fiction. Not for ParkMobile. They brought mobile parking payments technology to the U.S. from Europe more than 15 years ago, and now they’re paving the way to the future of transportation. Learn more.

Social marketing & branding Development for Philadelphia Commercial

2. Philadelphia Commercial

Dalton, Georgia is the carpet capital of the world and home to one of the coolest flooring companies in the industry: Philadelphia Commercial, A Shaw Company. They don’t think people should have to compromise their vision for speed or budget—and they can actually deliver on that promise. They asked us to help them craft and share their story in nearly every channel. Prepare to be floored! Learn more.

Re-branding strategy for Arcadia Beverage

3. Arcadia Beverage

Arcadia Beverage enlisted our assistance in rebranding the company—abandoning its image as a family-owned business and, instead, promoting it as the state-of-the-art beverage manufacturer it truly is. From messaging strategy and identity to a new website and tradeshow graphics, we helped them share their story. Learn more.

Atlanta oldest non-profit won big with a new branding strategy

4. The Empty Stocking Fund

In 2012, The Empty Stocking Fund (ESF) asked us to infuse new life into Atlanta’s oldest non-profit. With an aging donor base and a dated identity, ESF needed to develop a new brand strategy that connected with a broader demographic. And they certainly connect with us! Brown Bag Marketing fell in love with The Empty Stocking Fund, and now Baggers volunteer year after year at Santa’s Village. Learn more.

Design & brand marketing for local Atlanta dance studio

5. Elite Studios

When local dance instructor, Ali Peecher, decided to open her own studio, we were honored to help build her brand. In addition to helping her name the studio, we created a one-of-a-kind, hand-lettered logo, signage, custom photography and a slick new website. Learn more.

Award-winning app development and marketing campaign for pet owners & veterinarians Petlocity

6. Petlocity

A decade of experience working with the animal health industry prepared us to build Petlocity, a pet owner engagement and loyalty app that takes the mystery out of caring for pets. From design and development through launch and ongoing marketing support, Brown Bag created a platform that provides a great line of communication between pet owners and their veterinarians. And keeps the pet’s health the top priority. Learn more.

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From discovery to execution: your one-stop-shop for branding

At Brown Bag, we help you define and refresh your brand based on your unique story, capabilities and goals. While we take a custom approach to everything we do, our refined method typically looks like this:

Full discovery

Our team digs in deep to fully understand your audience and how to best position your brand. Our specialists can help your business land on unique differentiators, supporting proof points and assessing your top competitors and target audience.

Comprehensive messaging

Based on what we learn during our analysis, we’ll craft custom messaging on your buyer personas, positioning statement, strategic theme and more. Clearly defining your messaging helps us find the essence of how we can differentiate your brand’s voice.

Define your value proposition and personas

Your business’s unique benefits help you connect to the right clients and show points of interest. Proof points define your strengths which, in turn, inform your unique benefits. Other marketing agencies focus on 30/60/90 statements. We take the extra step and articulate a key message for each audience persona.

Launch planning

We’ll go far above and beyond brainstorming and planning — we’re experts of action! Once we’ve discovered and developed your unique differentiators and messaging, we’ll plan and execute the strategies you need to successfully launch your brand.

Brand conception

This is where a good strategy really shines! Your brand concept should follow a thoughtful strategic direction. At Brown Bag, we will help you map your strategy step-by-step and use it to help ensure the success of your brand across all platforms.

Brand execution

We see projects through to the end. When it’s time to bring it all together and launch your brand, we’re here to continue supporting you and your marketing campaigns.


Why branding strategy matters

People are talking about your company, regardless of whether or not you have a branding strategy already in place. By developing and implementing a custom branding strategy, we can help you steer the narrative of your brand into a conversation that builds better relationships, highlights your strengths and maximizes your returns.

Despite all of the challenges and obstacles, investing in brand design and development is the right decision in today’s economy — no matter how big your business is, who your customers are or where you are located. But don’t just take our word for it! Here are some statistics, data and hard numbers to prove it:

  • Consistent branding across all platforms increases revenue by up to 23 percent. (source)
  • A majority (82 percent) of investors want the companies they invest in to have a strong brand presence. (source)
  • Color improves brand recognition by up to 80 percent. (source)
  • There will be 5-7 brand interactions before a consumer remembers a brand. (source)
  • Nearly half (48 percent) of consumers surveyed said their first purchase or interaction with a brand is the best time to earn customer loyalty. (source)
  • Six in 10 millennial consumers expect brand consistency across all channels. (source)

  • Authenticity matters. Nine in 10 consumers surveyed said they would rather buy from an authentic brand. (source)
  • So does transparency. An estimated 94 percent of consumers will be loyal to companies that are transparent with their practices. (source)
  • And don’t forget about trustworthiness. Nearly a third (31 percent) of consumers say trustworthiness is the most important brand attribute. (source)
  • Less than half (48 percent) of marketers measure metrics related to branding, according to one survey. (source)
  • Less than 10 percent of B2B companies say their branding is very consistent. (source)

These Brands have trusted Brown Bag Marketing

Why Brown Bag Marketing?

Even once you understand the importance of branding and what it entails, executing your strategy in a way that delivers maximum results and returns is another challenge altogether. At Brown Bag, we don’t just talk the talk; we walk the walk!

From doing a brand audit and designing a new logo to getting into the weeds discussing voice and messaging, we can show you how we’ll go about designing, developing and implementing a creative branding strategy for your business—whether you manage a small mom-and-pop shop or a Fortune 500 company.

At Brown Bag, we’ll help you find your voice.

In a world of competition and repetition, we can make sure you stand out in all the right ways.

Complete the form below and one of our experts will be in touch!

Meet the Brains behind Brown Bag Marketing

Our team of “baggers,” as we call them, come to our Atlanta internet marketing agency from all walks of life and professional backgrounds. We are an exceptionally talented, hardworking and seriously curious bunch of folks — and we want to get to know you and your business needs. We invite you to get to know us too!

About Us

Full of Curiousity. Asks "Why?"

Passionate about their work.

Takes a team first approach.

Wants to grow and learn.

Works hard, plays hard.

Our Unique Take on Web Design Trends


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