Atlanta Search Engine Optimization (SEO) Agency
When it comes to search engine optimization (SEO) and digital marketing, the results are ultimately what matters — or as we Southerners like to say: The proof is in the puddin’.
Unfortunately, the world of digital marketing is full of imposters who sell flashy gimmicks and make empty promises to secure good rankings immediately. The problem is that these scammers often use “black hat” SEO tactics that only have temporary results (at best), don’t work at all or get your site penalized (at worst). The fallout of being penalized by Google or another search engine can be crippling and last months or years.
The truth is that the only way to gain and keep the #1 search results you desire is to implement a comprehensive and well-planned SEO strategy that encompasses organic search, paid advertising, effective content, thoughtful website development and design and targeted link building.
That’s where we come in.
Founded in 2002, Brown Bag Marketing is a privately held, integrated SEO & digital marketing agency specializing in end-to-end internet marketing services for both B2B and B2C. We pride ourselves in being a sensible, no-nonsense partner for brands serious about differentiating their products or services from their competitors in the search results.
For nearly 20 years, we’ve served clients in many different industries — including manufacturing, financial services, pharma and healthcare, animal health and technology. We deliver successful SEO strategies to local Atlanta-area businesses and national corporations alike. Whether you manage a small business or a Fortune 500 company, Brown Bag has the right tools and deep insights to take your brand above and beyond. Our full-service approach can point you in the right direction.
A one-stop-shop for all of your digital marketing needs
Business owners and managers have enough on their plate without having to worry about coordinating with several different partners to address all of their business’s digital marketing needs. Plus, we believe that a more integrated and holistic strategy is more cost-effective and successful in the long run than a piecemeal approach.
Here at Brown Bag Marketing, we offer a wide range of internet marketing and SEO services — all under one roof. Through these offerings, our Atlanta SEO marketing experts are able to deliver Page 1 rankings to our clients.
Approximately 35 percent of total e-commerce traffic (worldwide) comes from organic search. Successful organic SEO is a cost-effective marketing strategy because it allows you to naturally rank in the top spots for your targeted keywords, rather than having to pay hundreds or even thousands of dollars to secure the same position via paid search. Our experts can implement a comprehensive organic SEO strategy to secure top rankings for your most important keywords and search terms.
Investing in Google Ads and other pay-per-click (PPC) advertising campaigns can instantly deliver more traffic and conversions to your website. However, the trick is targeting the right audience with the right keywords. You count on wasting time, effort and money on common mistakes if you decide to handle it one your own. We can help you reach new customers, clients and markets by launching calculated and targeted PPC campaigns that deliver instant ROI for your business.
Saying the right thing at the right time can mean the difference between a new loyal customer and another lost opportunity. When it comes to on-page SEO copywriting, most webpages fail to utilize all of the available tricks in the SEO toolbox, leaving potential profits on the table (or for your competitor). Using keyword research and analysis, we can compose engaging on-site copy that better positions your content to rank for high-value keywords and target audiences.
Generating bland and generic copy for your website simply isn’t enough these days. Your content must be high-quality, engaging and unique if you want it to rank. It also has to be shared and distributed to attract traffic and potential customers. In the world of search engine optimization, there’s a saying that “content is king.” At Brown Bag, we deliver engaging blogs, articles, landing pages and other content that punches, motivates, shocks, surprises and speaks to your target audience.
Technical SEO site audit
Technical SEO can make or break your entire digital marketing strategy. Using our unique set of tools and knowledge, the Brown Bag experts can do a comprehensive audit of your website to analyze crucial ranking factors such as page load speed, site schema and architecture, page errors, mobile-friendliness and more. Then, we’ll provide simple step-by-step recommendations for how to improve your website by making it easier for search engines to discover and rank.
Earning high-quality backlinks is one of the most important ranking factors when it comes to establishing a website’s credibility and authority. Where many businesses go wrong is attempting shortcuts by purchasing backlinks or accepting low-quality links that end up dragging down their site’s overall rankings rather than pushing them up. We can build the right content and relationships through effective outreach programs that attract more backlinks to your site from high-authority domains.
Meet the Brains behind Brown Bag Marketing
Our team of “baggers,” as we call them, come to our Atlanta internet marketing agency from all walks of life and professional backgrounds. We are an exceptionally talented, hardworking and seriously curious bunch of folks — and we want to get to know you and your business needs. We invite you to get to know us too!
Full of Curiosity. Asks “Why?”
Passionate about their work
Takes a team first approach
Wants to grow and learn.
Works hard, plays hard.
Why SEO matters
Is investing in SEO worth it?
This is an important question that you might be wrestling with. Ultimately, only you can make that determination based on your individual business needs and goals. But here are a few statistics about online search to show why search engine optimization matters so much in this day and age.
- More than 1 billion people use Google search every month, typing an estimated 40-60 billion searches in the U.S. each month.
- 75 percent of people never scroll past the first page of the search engine results.
- In 2016 alone, Google implemented more than 1,600 improvements to search.
- 95.92 percent of content online gets little or no traffic from Google.
- 1.8 million new pages are published online every 24 hours.
- 51 percent of all website traffic comes from organic search.
- The first organic search result on Google captures an average of 32.5 percent of total traffic. The sites listed on Page 1 of Google receive roughly 91.5 percent of the traffic share.
- Most businesses are spending $5,000 on average per month on their SEO.
- 4 in 5 consumers use search engines to find local information.
- 76 percent of people who search on their smartphones for something nearby visit a business within a day and 28 percent of those searches for something nearby result in a purchase.
Best SEO practices: finding the right approach
In the world of digital marketing and SEO, search engines like Google determine the rules of the game by laying out ever-changing guidelines on what’s considered best practices (and what’s not). In the industry, we refer to strategies and approaches that fall within the guidelines of best practices as “white hat,” while sneaky tactics and tricks that don’t meet these search engine guidelines are considered “black hat.”
The white hat approach is a more measured, long-term and strategic investment, whereas black hat SEO is short-term, temporary and risky. When choosing the right SEO firm to partner with, it’s important to select a company that engages in proven best practices to avoid exposing your website to a devastating rankings penalty — not to mention wasting your valuable time and money.
White hat SEO tactics
- In-depth keyword research and analysis
- Thoughtful backlinking
- Jaw-dropping content
- Mobile optimization
- Claiming local search listings
- Strategic website design
- Enhanced schema/structure
- On-page & technical SEO tweaks
Black hat SEO tactics
- Keyword spamming (or “stuffing”)
- Shady backlinks (or selling links)
- Invisible text
- Doorway pages
- Page swapping
- Sneaky redirects (bait and switch)
- Bad quality content
Here at Brown Bag Marketing, we provide the long-term, robust results that our clients are looking for by delivering custom SEO techniques and tactics.
Answers to common questions about SEO
Q: What is SEO and how does it work?
SEO, which stands for “search engine optimization,” is a method of making changes and improvements to your website in order to make it more attractive to search engines like Google, Yahoo and Bing. By optimizing your site for search engines organically and through paid advertising, you can help boost your online presence to the top of the search engine results pages (SERPS), which will ultimately drive more traffic to your website, increase your online visibility and generate more conversions and leads. (Ka-ching!)
Q: Can I pay Google to rank my website higher?
Simply put, no. While you can run paid search (PPC) campaigns through Google Ads to get your site listed at the top of the search results, these ads are temporary and costly. In addition, studies show that many searchers ignore these sponsored ads, instead skipping down to the organic listings. The most cost-effective way to get Google or any other search engine to rank your site higher is to focus on organic SEO that makes your site more appealing to the search engine algorithm.
Many different factors can affect your site’s ranking, including your website design, optimized content, authoritative backlinks, page speed, site security, mobile-friendliness, domain authority, user experience, social signals and technical SEO. Here at Brown Bag, we specialize in leveraging the perfect mix of site improvements and optimization techniques to naturally position websites higher in the SERPs.
Q: Can I do SEO myself, or do I need to hire someone?
Ultimately, only you can answer this question based on your business’s needs, goals, budget and capabilities. One important thing to keep in mind is that SEO is an ongoing process that requires significant time, effort and expertise. Search engine algorithms change frequently, so you must stay constantly plugged in to the latest updates. Even if you do achieve top rankings, figuring out how to keep your position can prove to be just as challenging. What’s more, trying to learn as you go or task an employee who isn’t knowledgeable in SEO to handle your digital marketing can have disastrous results if certain common mistakes are made.
If you don’t have the time or in-house expertise to properly address your digital marketing needs, we recommend consulting with an SEO agency or company near you to find out what they would do to deliver the results you desire — and how much these professional internet marketing services cost.
Q: How do I find the best SEO company to hire?
Once you decide to consult an SEO agency, your next challenge may be deciding who to reach out to. Not all SEO companies are equal. It’s important to partner with a digital marketing company that is trustworthy, honest and experienced.
For starters, the digital marketing firm you choose should have a “big picture” approach. Yes, traffic is important, but it means nothing if this traffic isn’t properly nurtured and funneled into conversions and leads for your business. Make sure that the company or agency you hire is aware of your long-term goals and has a clearly defined plan for how they can achieve success. In this effort, make sure you set specific SEO goals before agreeing to partner with a company.
Other factors to consider include:
- Their cost and your budget
- Their specialties and services
- Customer review and client references
- Case studies and portfolio
- The company’s mission and ethics
Once you’ve identified a potential SEO company you’d like to partner with, schedule a consultation or contact them to describe your needs and learn about the services they offer. Make sure the company communicates effectively, that their measure of success aligns with yours and that they have the proof to back up their promises via testimonials and case studies.
Q: How much does SEO cost?
The cost of SEO — and getting your website to rank — can vary greatly depending on a number of factors such as the level of competition in your industry, the current state of your website, the number of keywords and search terms you wish to rank for, your internet marketing goals and much more.
So perhaps the better question to ask is:
How much SEO do I need in order to achieve page 1 rankings?
One of the first things we do here at Brown Bag is listen. First, we want to get to know your company and its needs. This knowledge then helps develop a custom marketing plan and calculate the cost of our services.
Be wary of any individual or company promising SEO services at a certain price point without fully understanding your business’s needs. One-size-fits-all approaches are rarely successful in the world of digital marketing.
If you’d like to find out how much our SEO services will cost, we invite you to fill out our contact form to get started today.