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Brown Bag has always invested in its employees, so we’re excited to formalize our commitment to our future leaders with Empowerment U. Check out our newly launched leadership development program and meet the members of the inaugural class!
Advertisements can be a platform to showcase products, struggles and dreams. So we asked several of our Baggers to share their favorite TV commercials that celebrate America through advertising. What ads do you think we picked?
It’s time for companies to look and challenge their website strategy. The first wave of mobile reform was responsive design. The second wave towards a better smartphone experience was mobile first. We think the third wave will be API first, but this post offers up helpful activities on a mobile first website strategy. How do we do it here at The Bag?
The “Zero Moment of Truth” (ZMOT), a term coined by Google in 2011, refers to how the internet revolutionized the way consumers make purchase decisions. With the advent of better localization technology and mobile adoption, companies are finding innovative ways to embed their brands in the micro-moments that precede consumer decision-making. Click to learn about some tools that consumers now use to make quick, convenient and timely purchase decisions.
As most of you know, SnapChat Spectacles are Bluetooth-enabled sunglasses featuring a built-in camera that takes up to three 10 …
The debate over how to create and sustain brand loyalty among a customer base is constantly present in today’s marketing …
The Atlanta Marketer of the Year Awards, AMYs, presented by AMA Atlanta, have been rewarding companies for creating outstanding creative, …
A wise man once said, “To be creative means to be in love with life.” Here at The Bag, we …