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Leveraging micro-moments in the brand experience

The “Zero Moment of Truth” (ZMOT), a term coined by Google in 2011, refers to how the internet revolutionized the way consumers make purchase decisions. With the advent of better localization technology and mobile adoption, companies are finding innovative ways to embed their brands in the micro-moments that precede consumer decision-making. Click to learn about some tools that consumers now use to make quick, convenient and timely purchase decisions.

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