How to Grow Your Business Online With YouTube Marketing
Expand your business on Youtube using these marketing tips YouTube is more than just a wildly popular social network that…
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What’s In Your Marketing Bag? (2020 Scholarship Winner) | Brown Bag
Brown Bag Scholarship Winner: What’s In Your Marketing Bag? Strategic thinking. Creative marketing. A modern mindset. Here at Brown Bag…
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Importance of Conducting a Content Audit for Your Business
Guide to Content & Social Media Audits for Your Business Why it’s high time your business conducted a content audit…
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An SEO Guide to Creating Killer Meta Tags For Your Website
Meta Tags and SEO: A Guide to Descriptions, Title Tags and More What are meta tags, and what role do…
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How To Choose the Best Digital Marketing KPIs for Your Business
Digital Marketing KPIs: What They Are & How to Choose Importance of monitoring your digital marketing KPIs Key performance indicators…
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Creating Your Own Content or Editorial Calendar for Your Business
How to Create an Editorial or Content Calendar From Scratch Tips for creating a custom content or social media editorial…
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Grow Your Business With These Facebook Tips
Social Media Tips for Using Facebook to Grow Your Business How to expand your business reach using these basic Facebook…
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Your Best Digital Marketing Channels for 2021
Your Most Effective List of Digital Marketing Channels for 2021 In many senses, digital marketing has become the most common…
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Choosing the Right SEO Company For Your Business
Tips and Tricks for Finding the Best SEO Company Search engine optimization (SEO) is a critical component to the success…
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What Is Mobile Responsive Design & Why Does It Matter?
What is responsive web design and why does it matter? In recent years, mobile responsive design has gone from being…
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Four Ways a Hobby Can Boost Your Career
We believe in chasing our passions both inside and outside of the office, and we love when those worlds collide.…
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Bringing Victory Home from the 2019 Women’s World Cup
The American women weren't the only ones making history at The 2019 World Cup. Check out the brand we think…
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Leadership’s Impact on Growing Teams
Trying to help your teams grow in their efficiency and effectiveness? Our Director of Project Management shares the questions he…
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Here’s a Six-step Outline for Successful Lead Nurture at your Next Trade Show
With all the attention to detail put into making each trade show appearance a success, there’s one thing that eludes…
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How to Share our World with Robots
With the fear of robots taking over the world, our intern Mashia has some advice on how we can take…
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Employees are the Biggest Threat (and the Best Solution) for Information Security
Cyber criminals, hackers and nation states are prepared to spend whatever time it takes to seek and exploit weaknesses across…
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Six Work Habits for Agency Success
From her summer internship, Emily is sharing six work habits she recommends to anyone with agency career aspirations.
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Dear College Senior: Expectation Versus Reality of Life in the Workforce
In just a few short months, a new class of graduates will make the transition from student to employee. From…
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Happy Valentines! Is your Brand Feeling the Love?
Love might be in the air, but are you still seeking clarity on your brand's relationship status? Check out our…
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Who makes a better leader: Captain or Coach?
Who makes the best leader? A coach or a captain? The answer might not be what you think. Find out…
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Cheers to Raising Big Funds for a Great Cause
The holidays are a great time to come together and give back to the community. While volunteering at Santa's Village…
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Changing the World – One Ad at a Time
During this holiday season, we looked at how advertisers and brands use their platform to share a bigger message. Check…
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Key Benefits of our Agile Design and Build Approach
Brown Bag Marketing continues to have great success with many different design and development techniques. In this blog, Danny explains…
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Two for Two Wins at the TAG Marketing Awards!
We took home TWO big wins from the 2017 TAG Marketing Awards! Check out the details on our two winners.
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The Best Lessons I’ve Learned through 15 Years in the Business
As Brown Bag celebrates its 15 Year Anniversary, our founder and president, Doug Brown, shares a few guiding principles to…
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Must-Have Qualities and Tools for Great Technical Project Management
Our Technical Project Managers have a broad working knowledge of just about everything that falls under the digital umbrella. Find…
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Mobile Payments at the Tip of Your Tongue
According to recent research, 46% of US consumers have made a mobile payment. And not surprisingly, millennials are responsible for 39 percent of all…
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Google’s RankBrain: Connecting Complex to Relevant
Google is making the Web an easier, better place to search. One algorithm already used globally is ‘RankBrain’. Find out…
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Investing in Baggers. With Empowerment U.
Brown Bag has always invested in its employees, so we’re excited to formalize our commitment to our future leaders with…
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Celebrating America through Advertising
Advertisements can be a platform to showcase products, struggles and dreams. So we asked several of our Baggers to share their…
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5 Ways to Set Up a Mobile-First Strategy for Success
It's time for companies to look and challenge their website strategy. The first wave of mobile reform was responsive design.…
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Leveraging micro-moments in the brand experience
The “Zero Moment of Truth” (ZMOT), a term coined by Google in 2011, refers to how the internet revolutionized the…
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Snapping into SnapChat Spectacles and Survey Results
As most of you know, SnapChat Spectacles are Bluetooth-enabled sunglasses featuring a built-in camera that takes up to three 10…
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Brown Bag Wins Big at the 2017 AMY Awards!
The Atlanta Marketer of the Year Awards, AMYs, presented by AMA Atlanta, have been rewarding companies for creating outstanding creative,…
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Battle of the Brands: Traditional vs. Digital Media at Super Bowl LI
For me, the Super Bowl is an event full of multi-tasking: finding the perfect balance between watching the commercials (er…
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Brown Bag Debuts IoT Dashboard at CES Conference
The International Consumer Electronic Show® (CES) wrapped up it’s 50th conference on January 8th in Las Vegas, Nevada. We were excited…
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Willy Melt Goes VR: A Gamified Snowman
If you’ve been a fan of Brown Bag you know we have a longstanding holiday tradition – our beloved snow…
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4 steps to fix a bad review and gain a brand advocate
Your company or brand has received a bad review, now what? With over 92% of consumers reading online reviews, some negative…
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Winner! Brown Bag takes top TAG Marketing Award!
Winning! Taking home the whole enchilada! Killin’ it! Whatever you call it, the Brown Bag team won big last night at…
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When a pro photographer uses a smartphone camera
About the Author: Jackelyn Belcher is the Manager of Business Operations for Vetlocity, a sister company of Brown Bag Marketing.…
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Here’s how Blockchain is disrupting the banking industry
When disruptive technology emerges, incumbents choose to either resist or adapt, and everyone loves seeing the drama unfold. However, what…
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Inside a Coding 111 session at the Bag
Get a peek into Brown Bag Marketing’s Development Team as our intern, Joey, joins them for one of their Coding…
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Modern retail: Merging the digital and physical shopping experience
At Brown Bag Marketing, we think a lot about the customer experience. I hear this throughout our office on a daily basis.…
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The money and muscle of a modern-day Microsoft
This isn’t your parents Microsoft. Last week, Microsoft put out some big news and also made a move not often…
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What’s the secret behind a “go-to” brand?
As consumers, we all have our go-to brands and products. Last week, we saw Mary’s go-to brand for being entertained in…
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Building an authentic brand through a DIY show
Everyone at Brown Bag knows I love love love “Fixer Upper” on HGTV. The television series stars Chip and Joanna…
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Still looking for that New Year’s resolution? We’ve got you coded, er, covered.
Years ago, computer programming was viewed as a skill possessed by only technology’s savviest. Today, select schools around the world…
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‘Tis The Season – Brown Bag partners with The Empty Stocking Fund for kids’ holiday cheer
This holiday season, we have been hard at work supporting The Empty Stocking Fund, an Atlanta based non-profit organization that…
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The future of mobile payments, today.
Last week marked the 30th anniversary of Back to the Future. I remember when I first saw it. I actually…
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From Internships to Full Time Jobs: 3 Baggers Tell All
According to Forbes.com and a recent survey done by Internships.com, it’s been found that 69% of companies with 100 or more employees…
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User-Generated Content: Marketing is Not a Spectator Sport
It’s still the peak of summer here in Georgia. That means scathing temperatures and creative attempts to stay cool –…
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True Customer Loyalty: From Like to Love
In marketing, we tend to throw around the word “loyalty” a lot. Often, we use it synonymously with “rewards;” the…
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5 Lessons in Leadership
During an interview many years ago, I was asked to “define leadership.” After some brief but careful thought, I responded.…
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User-insights via M&M’s bowl: Learning’s from Digital Summit 2015 Part 1
I recently heard a great story by the behavioral psychologist Matt Wallaert at Digital Summit 2015. He asked the audience…
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Leadership Lessons from Leadercast 2015
Last Friday, I was fortunate to be one of the 100,000+ attendees at Leadercast Live 2015. What a great experience!…
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User Testing or UAT? Yes.
User Acceptance Testing (UAT) and User Testing sound similar and are sometimes misconstrued as one in the same, but User…
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A Brilliant Way to Serve Those Who Have Served Us
Did you know that military and police dogs retire with no guaranteed pension for their medical care? Often, these dogs…
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Three Building Blocks of a Digital “House”: UX, UI and Usability
Just as building a house requires a variety of skills and mindsets, building a digital “house”, such as a website…
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It’s time to bring User Experience into the Boardroom
It’s time we consider how User Experience (UX) directly impacts Return on Investment (ROI). Let’s start in the boardroom. How…
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WATCH Out: Apple has changed the face of User Experience
Image source: Apple.com The Apple Watch – coming early 2015 I know you’ll agree when I say that Apple’s announcements yesterday totally captured…
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Helping You Help Our Four-Legged Friends
Time for a friendly pet-related PSA from your favorite marketing agency. Many of you know of our expertise in the…
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Airbnb new logo faces backlash. All part of the plan?
As some of you may have seen the seemingly controversial yet canny home hosting enterprise that is taking over the…
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Need the skinny on Apple’s WWDC Conference 2014?
As the name suggests, World Wide Developer’s Conference, is an annual meeting held by Apple to unveil its latest and…
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Celebrating a True Brand Story
I think I speak for everyone at Brown Bag when I say that a branding challenge really energizes us. Turning…
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User Experience… same thing as Usability?
All the jargon associated with the art and science of web site building can seem redundant. There are several similar…
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How Six Words Inspired a Marketer
I recently had the privilege of hearing Larry Smith, founder and editor of SMITH Magazine, speak about his inspirational Six-Word…
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The Internet is the greatest disappearing act of all time
This summer, our team presented five high-level digital marketing trends for an interested client. Among those mega-trends discussed, the concept…
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Spend Money to Make Mo Money
Ahh…The statement dreaded by a lot of companies, and people, in the business world today: “spend money to make money.”…
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Take your desktop with you on your iPAD. Really!
I use one of Brown Bag’s mini iPads, and love it. Even got a highly responsive keyboard to go with…
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The FINAL Book Bag Pick #10: “The E Myth Revisited”
Editors note: Thanks for reading with us this summer! This is our final entry in the employee summer Book Bag…
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The Book Bag Pick #9: “Daring Greatly”
This Week’s Pick: “Daring Greatly” by Brené Brown Book Bagger: Liz Fusco
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The Book Bag Pick #7: ‘Smart Choices…’
This Week’s Pick: “Smart Choices: A Practical Guide to Making Better Decisions” by John Hammond, Howard Raiffa, Ralph Keeney Book…
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Christmas in July!
It’s never too early to get into the gifting spirit, especially to help parents living in poverty provide gifts to…
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The Brief Wondrous Life of a Busy Marketer
In honor of summer, dear readers, I’m going to slow it down for a sec and talk about – wait…
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5 Warm Weather Tips for Your Furry Friend
FINALLY… It has been a very long, dark and damp 4 or 5 months up here in the Northeast (NJ…
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Requirements to relevancy: 4 steps to developing a needs-based site
We’ve all seen it – the great looking website that is fairly useless because it doesn’t meet a business need…
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Girl Talk says “Thanks!”
Girl Talk is incredibly grateful to Doug Brown and Brown Bag Marketing for the tremendous amount of pro-Bono support they…
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Founder’s Story: 10 Years in the Bag
It’s hard to believe that 10 years ago this upcoming Labor Day weekend, I gently shook my very 10 month…
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Seat Belts and Pets, Perfect Together??
New Jersey just passed a law requiring pet owners to “buckle up” their pets when driving around the Garden State.…
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Windows Mobile 7: iPhone Killer?
In the late 80’s, I remember my dad having a cup of coffee every morning for breakfast in his red…
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A Day In The Life…
As we all know, our dogs are a part of our family. Just look around your house, car, etc. You’ll…
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Growth Is Good
I am down at Brown Bag’s Atlanta headquarters for some meetings and more importantly, training of some new folk that…
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That’s One Smart Dog…
I’ve always said dogs are a lot smarter than most people give them credit for. How many times have you…
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