The One Thing you can do Now to get Started in AI for B2B Marketing
We are confident that Artificial Intelligence can help improve the B2B customer experience, but are you prepared to use these…
Read More
Don't miss updates from us!
Marketing
Four Lessons on Wonder and Inspiration from Creative South
Our creatives are experts on inspiration, but even they need to recharge occasionally. Find out how our designer Kara added…
Read More
Four Behaviors to Leverage your Influence
Upon graduating from the inaugural Empowerment U class, check out four tips our Business Development Manager is taking away from…
Read More
Brown Bag Honored at 2018 AMY Awards
Brown Bag Marketing was honored in a tremendous way at Thursday evening’s Atlanta Marketer of the Year Awards, as Nicole…
Read More
Dear College Senior: Expectation Versus Reality of Life in the Workforce
In just a few short months, a new class of graduates will make the transition from student to employee. From…
Read More
Happy Valentines! Is your Brand Feeling the Love?
Love might be in the air, but are you still seeking clarity on your brand's relationship status? Check out our…
Read More
Who makes a better leader: Captain or Coach?
Who makes the best leader? A coach or a captain? The answer might not be what you think. Find out…
Read More
Changing the World – One Ad at a Time
During this holiday season, we looked at how advertisers and brands use their platform to share a bigger message. Check…
Read More
Two for Two Wins at the TAG Marketing Awards!
We took home TWO big wins from the 2017 TAG Marketing Awards! Check out the details on our two winners.
Read More
Mobile Payments at the Tip of Your Tongue
According to recent research, 46% of US consumers have made a mobile payment. And not surprisingly, millennials are responsible for 39 percent of all…
Read More
How To Avoid This One Costly Brand Mistake
Two of the largest players in web analytics and marketing automation almost lost a critical piece of their brand. But,…
Read More
Google’s RankBrain: Connecting Complex to Relevant
Google is making the Web an easier, better place to search. One algorithm already used globally is ‘RankBrain’. Find out…
Read More
Investing in Baggers. With Empowerment U.
Brown Bag has always invested in its employees, so we’re excited to formalize our commitment to our future leaders with…
Read More
Celebrating America through Advertising
Advertisements can be a platform to showcase products, struggles and dreams. So we asked several of our Baggers to share their…
Read More
Leveraging micro-moments in the brand experience
The “Zero Moment of Truth” (ZMOT), a term coined by Google in 2011, refers to how the internet revolutionized the…
Read More
Snapping into SnapChat Spectacles and Survey Results
As most of you know, SnapChat Spectacles are Bluetooth-enabled sunglasses featuring a built-in camera that takes up to three 10…
Read More
Brand loyalty lessons from our lovely Atlanta
The debate over how to create and sustain brand loyalty among a customer base is constantly present in today’s marketing…
Read More
Brown Bag Wins Big at the 2017 AMY Awards!
The Atlanta Marketer of the Year Awards, AMYs, presented by AMA Atlanta, have been rewarding companies for creating outstanding creative,…
Read More
A Design Conversation with Ken Carbone
A wise man once said, “To be creative means to be in love with life.” Here at The Bag, we…
Read More
Brown Bag Takes Home Two VETTY Awards!
The cat’s out of the bag! We managed to score not one, but two Silver Awards from the 2016 VETTY…
Read More
Battle of the Brands: Traditional vs. Digital Media at Super Bowl LI
For me, the Super Bowl is an event full of multi-tasking: finding the perfect balance between watching the commercials (er…
Read More
Willy Melt Goes VR: A Gamified Snowman
If you’ve been a fan of Brown Bag you know we have a longstanding holiday tradition – our beloved snow…
Read More
4 steps to fix a bad review and gain a brand advocate
Your company or brand has received a bad review, now what? With over 92% of consumers reading online reviews, some negative…
Read More
Winner! Brown Bag takes top TAG Marketing Award!
Winning! Taking home the whole enchilada! Killin’ it! Whatever you call it, the Brown Bag team won big last night at…
Read More
For the love of creative living
At The Bag we get many opportunities to go outside the office and be enriched by people that are successfully living a…
Read More
Inside a Coding 111 session at the Bag
Get a peek into Brown Bag Marketing’s Development Team as our intern, Joey, joins them for one of their Coding…
Read More
Modern retail: Merging the digital and physical shopping experience
At Brown Bag Marketing, we think a lot about the customer experience. I hear this throughout our office on a daily basis.…
Read More
The money and muscle of a modern-day Microsoft
This isn’t your parents Microsoft. Last week, Microsoft put out some big news and also made a move not often…
Read More
What’s the secret behind a “go-to” brand?
As consumers, we all have our go-to brands and products. Last week, we saw Mary’s go-to brand for being entertained in…
Read More
Winning the AMY Awards? It’s in the Bag.
For 59 years, the Atlanta Marketer of the Year Awards, presented by AMA Atlanta, have celebrated more than just great…
Read More
Building an authentic brand through a DIY show
Everyone at Brown Bag knows I love love love “Fixer Upper” on HGTV. The television series stars Chip and Joanna…
Read More
Still looking for that New Year’s resolution? We’ve got you coded, er, covered.
Years ago, computer programming was viewed as a skill possessed by only technology’s savviest. Today, select schools around the world…
Read More
‘Tis The Season – Brown Bag partners with The Empty Stocking Fund for kids’ holiday cheer
This holiday season, we have been hard at work supporting The Empty Stocking Fund, an Atlanta based non-profit organization that…
Read More
What do employees think of Coding 101 at The Bag?
We launched a new program at The Bag this summer called Coding 101. The purpose of the ongoing weekly series…
Read More
The future of mobile payments, today.
Last week marked the 30th anniversary of Back to the Future. I remember when I first saw it. I actually…
Read More
User-Generated Content: Marketing is Not a Spectator Sport
It’s still the peak of summer here in Georgia. That means scathing temperatures and creative attempts to stay cool –…
Read More
True Customer Loyalty: From Like to Love
In marketing, we tend to throw around the word “loyalty” a lot. Often, we use it synonymously with “rewards;” the…
Read More
Periscope or Meerkat? The Duel of Live Streaming Apps
Live-streaming applications have been in the market for decades, but have typically been swept under the rug due to a…
Read More
5 Lessons in Leadership
During an interview many years ago, I was asked to “define leadership.” After some brief but careful thought, I responded.…
Read More
User-insights via M&M’s bowl: Learning’s from Digital Summit 2015 Part 1
I recently heard a great story by the behavioral psychologist Matt Wallaert at Digital Summit 2015. He asked the audience…
Read More
Leadership Lessons from Leadercast 2015
Last Friday, I was fortunate to be one of the 100,000+ attendees at Leadercast Live 2015. What a great experience!…
Read More
User Testing or UAT? Yes.
User Acceptance Testing (UAT) and User Testing sound similar and are sometimes misconstrued as one in the same, but User…
Read More
A Brilliant Way to Serve Those Who Have Served Us
Did you know that military and police dogs retire with no guaranteed pension for their medical care? Often, these dogs…
Read More
Three Building Blocks of a Digital “House”: UX, UI and Usability
Just as building a house requires a variety of skills and mindsets, building a digital “house”, such as a website…
Read More
Three reasons to use podcasts in your B2B Marketing mix
Packaged, online radio broadcasts called podcasts are powerful tools for B2B marketers. A personal favorite is Marketing over Coffee. An episode with…
Read More
Do’s and Dont’s for Building your Professional Network
If you’re sniffing around our blog, chances are either you or someone you know may one day be interested in…
Read More
It’s time to bring User Experience into the Boardroom
It’s time we consider how User Experience (UX) directly impacts Return on Investment (ROI). Let’s start in the boardroom. How…
Read More
Finding Your Perfect Mobile Website
Clients ask us all the time: “What type of mobile site should I have?” “Do I have to target Android…
Read More
AMMO ATL Mobile Awards Recap
It is hard to believe that until last Tuesday, September 16th, an official awards show for our city’s latest and…
Read More
WATCH Out: Apple has changed the face of User Experience
Image source: Apple.com The Apple Watch – coming early 2015 I know you’ll agree when I say that Apple’s announcements yesterday totally captured…
Read More
Helping You Help Our Four-Legged Friends
Time for a friendly pet-related PSA from your favorite marketing agency. Many of you know of our expertise in the…
Read More
Summer Blog Reading List: Week Two
This week’s top 3 blog picks include: Vox by Ezra Klein Zen Habits by Leo Babauta FN Dish by Food…
Read More
How Mowgli made me a Millenial Pet Parent
I’ve been interning at Brown Bag this summer and it only took me a few days to detect the animal…
Read More
It’s back! Summer blog reading list: Week one
It’s that time of year again! Time to build a bigger, better, badass Bagger book list! But, in our busy,…
Read More
Airbnb new logo faces backlash. All part of the plan?
As some of you may have seen the seemingly controversial yet canny home hosting enterprise that is taking over the…
Read More
Need the skinny on Apple’s WWDC Conference 2014?
As the name suggests, World Wide Developer’s Conference, is an annual meeting held by Apple to unveil its latest and…
Read More
Celebrating a True Brand Story
I think I speak for everyone at Brown Bag when I say that a branding challenge really energizes us. Turning…
Read More
5 Ways to Excel in Client Service
To stay relevant and keep up, we designers are apt to learn new software, keep up with design and development…
Read More
Big data? How about “medium data”?
One of the hottest topics right now is “big data”. While the buzz of big data has penetrated nearly all…
Read More
The most helpful type of content? (Hint: it has three initials)
I believe a great example of being helpful through content is the FAQ. Yes, the pre-Web textual tradition that sought…
Read More
Top 6 blogging (and dating) blunders. Happy Valentines Day!
It’s no surprise that we love blogging at The Bag. But there’s a thin line between a good blogging effort…
Read More
Google’s Nest brings us closer to the Internet of Everything
I can’t stop thinking about Google’s acquisition of Nest for 3.2 BILLION. I love Nest and am glad for them…
Read More
How Creative Technology pushed the limits in 2013
At the Createch 2013 conference I picked up on an overarching theme: We all want to push the limits for…
Read More
A $2 Billion reminder
I cringed a little, ok a lot, when I read of the largest health care fraud settlements in U.S. history…
Read More
How Six Words Inspired a Marketer
I recently had the privilege of hearing Larry Smith, founder and editor of SMITH Magazine, speak about his inspirational Six-Word…
Read More
Spend Money to Make Mo Money
Ahh…The statement dreaded by a lot of companies, and people, in the business world today: “spend money to make money.”…
Read More
Jimmy Fallon and Justin Timberlake on the #hashtag
We’ve poked fun at the irrelevant hashtag, the hashtag-happy and sentences-as-hashtags here at the Bag before, so it was very…
Read More
The Skinny on WordPress 3.6
WordPress is now powering over 60 Million Websites. It’s a clear choice for many businesses, and in particular, Brown Bag…
Read More
AIGA: Don’t Call it a Comeback
Many Georgia Football seasons ago, when I was just a naïve design student living in Athens, Georgia, my teachers always…
Read More
Social Cage Match: Facebook Versus Google+
With a billion users, Facebook continues to trump every social media platform; they have the most registered users and the…
Read More
Guinness & Gifting? Santa in July? It’s in the Bag.
Our Summer Highlight – 12 Days of Gifting with The Empty Stocking Fund Guinness and gifting? Santa in July? Shots…
Read More
The Brief Wondrous Life of a Busy Marketer
In honor of summer, dear readers, I’m going to slow it down for a sec and talk about – wait…
Read More
Marketing the Movies
We all love the movies. Whether we go to the theater or wait to watch it at home on the…
Read More
Wearables, Zettabytes, and the always amazing Mary Meeker
Today the brilliant Mary Meeker with Kleiner Perkins Caufield Byers shared her latest State of the Web with us. I…
Read More
Marketing & IT: So Happy Together Part 2
Last week I wrote about some perceptions and realities with how IT and Marketing work together in an organization. This…
Read More
Marketing & IT: So Happy Together Part 1
Having worked as an IT Director for marketing agencies for nearly 7 years, it took me a while to understand…
Read More
What’s It Like To Get “BAGGED”?
Brown Bag WINtern Emilie Norton shared some thoughts about her BAGGED experience working with the Brown Bag team during the…
Read More
My Day at “The Bag”
by Lauren Kang, Sophomore at Cornell University’s School of Hotel Administration Before returning to the chaos that is my college…
Read More
Mastering The Art Of The Hashtag
Ah the hashtag. It’s a beautiful and powerful thing. The hashtag is a great categorization tool that allows users to…
Read More
App Of The Week: PushPins
You head to the grocery store, filled with purpose and a long list of “Gotta get ems!” But as soon…
Read More
Requirements to relevancy: 4 steps to developing a needs-based site
We’ve all seen it – the great looking website that is fairly useless because it doesn’t meet a business need…
Read More
Banking human (or banking more conveniently) with TD Bank
We’re digging the new marketing campaign from TD Bank for their spot-on messaging with “Bank Human”. They aim to apply…
Read More
The Power of Touch
The use of texture on a touch screen device could allow users to infer meaning from a tactile difference between…
Read More
App Of The Week: Epicurious
Happy Friday! In honor of our 10th anniversary celebrations, Brown Bag is devoting this month to FOOD. June was charity,…
Read More
The end of (my) Facebook stalking?
If you haven’t heard already, last week Facebook announced an update they made to groups. Now when you post in…
Read More
Merci, Microsoft!
From the Bag To Microsoft: “Thank You! Gracias! Arigato! Shnoragalem!” OK, I know I’m the only one who would ever…
Read More
Girl Talk says “Thanks!”
Girl Talk is incredibly grateful to Doug Brown and Brown Bag Marketing for the tremendous amount of pro-Bono support they…
Read More
Watch Your Users: Thoughts on User-Centered Design
Have you ever actually watched someone using your interactive digital media design to perform tasks on their own device…
Read More
App of the Week: PicFrame
Sometimes the images on your smartphone are just begging to be woven into a montage that tells the story…
Read More
App Of The Week: Bump
Taking photos on the fly is a popular activity in this mobile age. The process of saving these photos…
Read More
The Millennial Mom: A Potential Brand Ambassador?
Nielsen recently released an infographic titled The Digital Lives of American Moms, and the headline immediately caught my attention. The…
Read More
Weber’s on the Grill: App of the Week
Get the grill fired up! Nothing brings people together like a hot grill and ice cold adult beverages. Cue…
Read More
Can Facebook Keep Doing What It Does Best?
With the impending IPO for Facebook anticipated this Friday May 18, one has to wonder if Facebook will be able…
Read More
Bag Love for LinkedIn + SlideShare
So I’m totally excited about the LinkedIn acquisition of SlideShare. I think that’s $120 million well spent. Most…
Read More
Are you Siri-ous?
Apple’s Siri: the latest innovation of man and machine, the built-in, natural speaking, intelligent personal assistant for the iPhone 4S.…
Read More
Inbound marketing today [INFOGRAPHIC, WE HEART CHA]
We all love infographics. But to come across one that captures a broad spectrum of what we do as marketers…
Read More