A Thoughtful Approach to Content Marketing: 4 Steps to Creating Thought Leadership
4 min read The Role of Content Marketing Thought leadership is an essential marketing component of B2B marketing. It demonstrates…
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Matching Uncertainty with Resiliency: How Businesses Emerge from a Global Pandemic
92%. That’s the percentage of small businesses said to have been negatively impacted by COVID-19. There’s no question this global…
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A Shovel to Dirt is like a Pen to Paper
Writing and gardening present the opportunity for unexpected obstacles. That may mean you hit writer’s block or have an unexpected…
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Account Based Marketing – Why is it Important Now?
ABM allows companies to form a more reliable path to success by focusing on lead generation efforts. It's smarter marketing.
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Three Training Practices for Pivoting to a Remote Workforce
During a period of social distancing, reflecting on policies and procedures is natural. Is your company prepared to deliver remote…
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SEO: Lifting the Veil and Demystifying the Process
We shared the three key steps to building a solid SEO strategy.
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Who the hell are you, and why does it matter?
If you can’t answer that, you’ve got work to do. It’s the first of many steps to take when you…
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Why Sales Enablement Should Matter to Marketers
Marketing teams must go beyond the creation and distribution of sales materials and create learning environments that foster opportunities to…
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Creating a B2B Voice Marketing Strategy
"Alexa, what's my next B2B marketing strategy?" Learn why our Content Marketing Manager, Kristen Cooper, thinks voice marketing and smart…
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Five Great Website Accessibility Resources for Designers
Website accessibility has been a popular subject here at Brown Bag. We've been asking how we can create an impressive…
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How Being a Maker Makes Me a Better Coder
When Software Developer Rob Williams isn’t busy making beautiful websites and apps here at Brown Bag, he’s creating and building…
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Bringing Victory Home from the 2019 Women’s World Cup
The American women weren't the only ones making history at The 2019 World Cup. Check out the brand we think…
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Brown Bag Honored at 2019 AMY Awards for Beverage Brand
A brand new drink that looks as great as it tastes. See how Brown Bag Marketing developed a visual branding…
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The Delivery Trifecta: Winning at Content Marketing Execution
These days, we recognize that content is king, but it can pose a challenge to reign supreme over executing on…
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Brown Bag Wins a MAX Award with Petlocity, a Pet-owner Engagement Platform
It's not every day we get to eat breakfast while listening to marketing gurus and staring at beluga whales. Not…
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Leadership’s Impact on Growing Teams
Trying to help your teams grow in their efficiency and effectiveness? Our Director of Project Management shares the questions he…
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The Real Super Bowl LIII Stars: Our Favorite Ads
All eyes were on our city last night for the big game, but we were focused on the advertising game…
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Here’s a Six-step Outline for Successful Lead Nurture at your Next Trade Show
With all the attention to detail put into making each trade show appearance a success, there’s one thing that eludes…
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How to Share our World with Robots
With the fear of robots taking over the world, our intern Mashia has some advice on how we can take…
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Brown Bag Finalist for Three TAG Marketing Awards
The 2018 TAG Marketing Awards celebrate companies and individuals that innovate and utilize technology to create new marketing experiences. Check out our…
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Four Ways to Stay Ahead of The Sharing Economy
The sharing economy is rocking all aspects of the economy. For marketers and technologists, here are some ways you can…
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Employees are the Biggest Threat (and the Best Solution) for Information Security
Cyber criminals, hackers and nation states are prepared to spend whatever time it takes to seek and exploit weaknesses across…
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The One Thing you can do Now to get Started in AI for B2B Marketing
We are confident that Artificial Intelligence can help improve the B2B customer experience, but are you prepared to use these…
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Four Lessons on Wonder and Inspiration from Creative South
Our creatives are experts on inspiration, but even they need to recharge occasionally. Find out how our designer Kara added…
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Four Behaviors to Leverage your Influence
Upon graduating from the inaugural Empowerment U class, check out four tips our Business Development Manager is taking away from…
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Brown Bag Honored at 2018 AMY Awards
Brown Bag Marketing was honored in a tremendous way at Thursday evening’s Atlanta Marketer of the Year Awards, as Nicole…
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Dear College Senior: Expectation Versus Reality of Life in the Workforce
In just a few short months, a new class of graduates will make the transition from student to employee. From…
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Happy Valentines! Is your Brand Feeling the Love?
Love might be in the air, but are you still seeking clarity on your brand's relationship status? Check out our…
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Who makes a better leader: Captain or Coach?
Who makes the best leader? A coach or a captain? The answer might not be what you think. Find out…
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Changing the World – One Ad at a Time
During this holiday season, we looked at how advertisers and brands use their platform to share a bigger message. Check…
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Two for Two Wins at the TAG Marketing Awards!
We took home TWO big wins from the 2017 TAG Marketing Awards! Check out the details on our two winners.
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Mobile Payments at the Tip of Your Tongue
According to recent research, 46% of US consumers have made a mobile payment. And not surprisingly, millennials are responsible for 39 percent of all…
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How To Avoid This One Costly Brand Mistake
Two of the largest players in web analytics and marketing automation almost lost a critical piece of their brand. But,…
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Google’s RankBrain: Connecting Complex to Relevant
Google is making the Web an easier, better place to search. One algorithm already used globally is ‘RankBrain’. Find out…
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Investing in Baggers. With Empowerment U.
Brown Bag has always invested in its employees, so we’re excited to formalize our commitment to our future leaders with…
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Celebrating America through Advertising
Advertisements can be a platform to showcase products, struggles and dreams. So we asked several of our Baggers to share their…
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Leveraging micro-moments in the brand experience
The “Zero Moment of Truth” (ZMOT), a term coined by Google in 2011, refers to how the internet revolutionized the…
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Snapping into SnapChat Spectacles and Survey Results
As most of you know, SnapChat Spectacles are Bluetooth-enabled sunglasses featuring a built-in camera that takes up to three 10…
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Brand loyalty lessons from our lovely Atlanta
The debate over how to create and sustain brand loyalty among a customer base is constantly present in today’s marketing…
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Brown Bag Wins Big at the 2017 AMY Awards!
The Atlanta Marketer of the Year Awards, AMYs, presented by AMA Atlanta, have been rewarding companies for creating outstanding creative,…
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Battle of the Brands: Traditional vs. Digital Media at Super Bowl LI
For me, the Super Bowl is an event full of multi-tasking: finding the perfect balance between watching the commercials (er…
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Willy Melt Goes VR: A Gamified Snowman
If you’ve been a fan of Brown Bag you know we have a longstanding holiday tradition – our beloved snow…
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4 steps to fix a bad review and gain a brand advocate
Your company or brand has received a bad review, now what? With over 92% of consumers reading online reviews, some negative…
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Winner! Brown Bag takes top TAG Marketing Award!
Winning! Taking home the whole enchilada! Killin’ it! Whatever you call it, the Brown Bag team won big last night at…
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For the love of creative living
At The Bag we get many opportunities to go outside the office and be enriched by people that are successfully living a…
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Inside a Coding 111 session at the Bag
Get a peek into Brown Bag Marketing’s Development Team as our intern, Joey, joins them for one of their Coding…
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Modern retail: Merging the digital and physical shopping experience
At Brown Bag Marketing, we think a lot about the customer experience. I hear this throughout our office on a daily basis.…
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The money and muscle of a modern-day Microsoft
This isn’t your parents Microsoft. Last week, Microsoft put out some big news and also made a move not often…
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What’s the secret behind a “go-to” brand?
As consumers, we all have our go-to brands and products. Last week, we saw Mary’s go-to brand for being entertained in…
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Winning the AMY Awards? It’s in the Bag.
For 59 years, the Atlanta Marketer of the Year Awards, presented by AMA Atlanta, have celebrated more than just great…
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Building an authentic brand through a DIY show
Everyone at Brown Bag knows I love love love “Fixer Upper” on HGTV. The television series stars Chip and Joanna…
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Still looking for that New Year’s resolution? We’ve got you coded, er, covered.
Years ago, computer programming was viewed as a skill possessed by only technology’s savviest. Today, select schools around the world…
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‘Tis The Season – Brown Bag partners with The Empty Stocking Fund for kids’ holiday cheer
This holiday season, we have been hard at work supporting The Empty Stocking Fund, an Atlanta based non-profit organization that…
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What do employees think of Coding 101 at The Bag?
We launched a new program at The Bag this summer called Coding 101. The purpose of the ongoing weekly series…
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The future of mobile payments, today.
Last week marked the 30th anniversary of Back to the Future. I remember when I first saw it. I actually…
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User-Generated Content: Marketing is Not a Spectator Sport
It’s still the peak of summer here in Georgia. That means scathing temperatures and creative attempts to stay cool –…
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True Customer Loyalty: From Like to Love
In marketing, we tend to throw around the word “loyalty” a lot. Often, we use it synonymously with “rewards;” the…
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Periscope or Meerkat? The Duel of Live Streaming Apps
Live-streaming applications have been in the market for decades, but have typically been swept under the rug due to a…
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5 Lessons in Leadership
During an interview many years ago, I was asked to “define leadership.” After some brief but careful thought, I responded.…
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User-insights via M&M’s bowl: Learning’s from Digital Summit 2015 Part 1
I recently heard a great story by the behavioral psychologist Matt Wallaert at Digital Summit 2015. He asked the audience…
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Leadership Lessons from Leadercast 2015
Last Friday, I was fortunate to be one of the 100,000+ attendees at Leadercast Live 2015. What a great experience!…
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User Testing or UAT? Yes.
User Acceptance Testing (UAT) and User Testing sound similar and are sometimes misconstrued as one in the same, but User…
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A Brilliant Way to Serve Those Who Have Served Us
Did you know that military and police dogs retire with no guaranteed pension for their medical care? Often, these dogs…
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Three Building Blocks of a Digital “House”: UX, UI and Usability
Just as building a house requires a variety of skills and mindsets, building a digital “house”, such as a website…
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Three reasons to use podcasts in your B2B Marketing mix
Packaged, online radio broadcasts called podcasts are powerful tools for B2B marketers. A personal favorite is Marketing over Coffee. An episode with…
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Do’s and Dont’s for Building your Professional Network
If you’re sniffing around our blog, chances are either you or someone you know may one day be interested in…
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It’s time to bring User Experience into the Boardroom
It’s time we consider how User Experience (UX) directly impacts Return on Investment (ROI). Let’s start in the boardroom. How…
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Finding Your Perfect Mobile Website
Clients ask us all the time: “What type of mobile site should I have?” “Do I have to target Android…
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AMMO ATL Mobile Awards Recap
It is hard to believe that until last Tuesday, September 16th, an official awards show for our city’s latest and…
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WATCH Out: Apple has changed the face of User Experience
Image source: Apple.com The Apple Watch – coming early 2015 I know you’ll agree when I say that Apple’s announcements yesterday totally captured…
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Helping You Help Our Four-Legged Friends
Time for a friendly pet-related PSA from your favorite marketing agency. Many of you know of our expertise in the…
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Summer Blog Reading List: Week Two
This week’s top 3 blog picks include: Vox by Ezra Klein Zen Habits by Leo Babauta FN Dish by Food…
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How Mowgli made me a Millenial Pet Parent
I’ve been interning at Brown Bag this summer and it only took me a few days to detect the animal…
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It’s back! Summer blog reading list: Week one
It’s that time of year again! Time to build a bigger, better, badass Bagger book list! But, in our busy,…
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Airbnb new logo faces backlash. All part of the plan?
As some of you may have seen the seemingly controversial yet canny home hosting enterprise that is taking over the…
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Need the skinny on Apple’s WWDC Conference 2014?
As the name suggests, World Wide Developer’s Conference, is an annual meeting held by Apple to unveil its latest and…
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Celebrating a True Brand Story
I think I speak for everyone at Brown Bag when I say that a branding challenge really energizes us. Turning…
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5 Ways to Excel in Client Service
To stay relevant and keep up, we designers are apt to learn new software, keep up with design and development…
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Big data? How about “medium data”?
One of the hottest topics right now is “big data”. While the buzz of big data has penetrated nearly all…
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The most helpful type of content? (Hint: it has three initials)
I believe a great example of being helpful through content is the FAQ. Yes, the pre-Web textual tradition that sought…
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Top 6 blogging (and dating) blunders. Happy Valentines Day!
It’s no surprise that we love blogging at The Bag. But there’s a thin line between a good blogging effort…
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Google’s Nest brings us closer to the Internet of Everything
I can’t stop thinking about Google’s acquisition of Nest for 3.2 BILLION. I love Nest and am glad for them…
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How Creative Technology pushed the limits in 2013
At the Createch 2013 conference I picked up on an overarching theme: We all want to push the limits for…
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A $2 Billion reminder
I cringed a little, ok a lot, when I read of the largest health care fraud settlements in U.S. history…
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How Six Words Inspired a Marketer
I recently had the privilege of hearing Larry Smith, founder and editor of SMITH Magazine, speak about his inspirational Six-Word…
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Spend Money to Make Mo Money
Ahh…The statement dreaded by a lot of companies, and people, in the business world today: “spend money to make money.”…
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Jimmy Fallon and Justin Timberlake on the #hashtag
We’ve poked fun at the irrelevant hashtag, the hashtag-happy and sentences-as-hashtags here at the Bag before, so it was very…
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The Skinny on WordPress 3.6
WordPress is now powering over 60 Million Websites. It’s a clear choice for many businesses, and in particular, Brown Bag…
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AIGA: Don’t Call it a Comeback
Many Georgia Football seasons ago, when I was just a naïve design student living in Athens, Georgia, my teachers always…
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Social Cage Match: Facebook Versus Google+
With a billion users, Facebook continues to trump every social media platform; they have the most registered users and the…
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Guinness & Gifting? Santa in July? It’s in the Bag.
Our Summer Highlight – 12 Days of Gifting with The Empty Stocking Fund Guinness and gifting? Santa in July? Shots…
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The Brief Wondrous Life of a Busy Marketer
In honor of summer, dear readers, I’m going to slow it down for a sec and talk about – wait…
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Marketing the Movies
We all love the movies. Whether we go to the theater or wait to watch it at home on the…
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Wearables, Zettabytes, and the always amazing Mary Meeker
Today the brilliant Mary Meeker with Kleiner Perkins Caufield Byers shared her latest State of the Web with us. I…
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Marketing & IT: So Happy Together Part 2
Last week I wrote about some perceptions and realities with how IT and Marketing work together in an organization. This…
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Marketing & IT: So Happy Together Part 1
Having worked as an IT Director for marketing agencies for nearly 7 years, it took me a while to understand…
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What’s It Like To Get “BAGGED”?
Brown Bag WINtern Emilie Norton shared some thoughts about her BAGGED experience working with the Brown Bag team during the…
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My Day at “The Bag”
by Lauren Kang, Sophomore at Cornell University’s School of Hotel Administration Before returning to the chaos that is my college…
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Mastering The Art Of The Hashtag
Ah the hashtag. It’s a beautiful and powerful thing. The hashtag is a great categorization tool that allows users to…
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App Of The Week: PushPins
You head to the grocery store, filled with purpose and a long list of “Gotta get ems!” But as soon…
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Requirements to relevancy: 4 steps to developing a needs-based site
We’ve all seen it – the great looking website that is fairly useless because it doesn’t meet a business need…
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Banking human (or banking more conveniently) with TD Bank
We’re digging the new marketing campaign from TD Bank for their spot-on messaging with “Bank Human”. They aim to apply…
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The Power of Touch
The use of texture on a touch screen device could allow users to infer meaning from a tactile difference between…
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App Of The Week: Epicurious
Happy Friday! In honor of our 10th anniversary celebrations, Brown Bag is devoting this month to FOOD. June was charity,…
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The end of (my) Facebook stalking?
If you haven’t heard already, last week Facebook announced an update they made to groups. Now when you post in…
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Merci, Microsoft!
From the Bag To Microsoft: “Thank You! Gracias! Arigato! Shnoragalem!” OK, I know I’m the only one who would ever…
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Girl Talk says “Thanks!”
Girl Talk is incredibly grateful to Doug Brown and Brown Bag Marketing for the tremendous amount of pro-Bono support they…
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Watch Your Users: Thoughts on User-Centered Design
Have you ever actually watched someone using your interactive digital media design to perform tasks on their own device…
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App of the Week: PicFrame
Sometimes the images on your smartphone are just begging to be woven into a montage that tells the story…
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App Of The Week: Bump
Taking photos on the fly is a popular activity in this mobile age. The process of saving these photos…
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The Millennial Mom: A Potential Brand Ambassador?
Nielsen recently released an infographic titled The Digital Lives of American Moms, and the headline immediately caught my attention. The…
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Weber’s on the Grill: App of the Week
Get the grill fired up! Nothing brings people together like a hot grill and ice cold adult beverages. Cue…
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Can Facebook Keep Doing What It Does Best?
With the impending IPO for Facebook anticipated this Friday May 18, one has to wonder if Facebook will be able…
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Bag Love for LinkedIn + SlideShare
So I’m totally excited about the LinkedIn acquisition of SlideShare. I think that’s $120 million well spent. Most…
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Are you Siri-ous?
Apple’s Siri: the latest innovation of man and machine, the built-in, natural speaking, intelligent personal assistant for the iPhone 4S.…
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Inbound marketing today [INFOGRAPHIC, WE HEART CHA]
We all love infographics. But to come across one that captures a broad spectrum of what we do as marketers…
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