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Category: Marketing

Mobile Payments at the Tip of Your Tongue

According to recent research, 46% of US consumers have made a mobile payment.  And not surprisingly, millennials are responsible for 39 percent of all mobile payments. Apps like Venmo, Google Wallet, Dwolla, and Apple Pay allow you to quickly transfer money to friends, family and coworkers. And now businesses are getting in on the action. Click to learn how companies are utilizing voice payments and what the future might bring.

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How To Avoid This One Costly Brand Mistake

Two of the largest players in web analytics and marketing automation almost lost a critical piece of their brand. But, it could have been avoided. Check out our blog to find out how!

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RankBrain

Google’s RankBrain: Connecting Complex to Relevant

Google is making the Web an easier, better place to search. One algorithm already used globally is ‘RankBrain’. Find out how RankBrain is using machine learning artificial intelligence and how it will change the way you search for information!

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Investing in Baggers. With Empowerment U.

Brown Bag has always invested in its employees, so we’re excited to formalize our commitment to our future leaders with Empowerment U. Check out our newly launched leadership development program and meet the members of the inaugural class!

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American Commercials

Celebrating America through Advertising

Advertisements can be a platform to showcase products, struggles and dreams. So we asked several of our Baggers to share their favorite TV commercials that celebrate America through advertising. What ads do you think we picked?

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micro-moments

Leveraging micro-moments in the brand experience

The “Zero Moment of Truth” (ZMOT), a term coined by Google in 2011, refers to how the internet revolutionized the way consumers make purchase decisions. With the advent of better localization technology and mobile adoption, companies are finding innovative ways to embed their brands in the micro-moments that precede consumer decision-making. Click to learn about some tools that consumers now use to make quick, convenient and timely purchase decisions.

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