Four Behaviors to Leverage your Influence
Upon graduating from the inaugural Empowerment U class, check out four tips our Business Development Manager is taking away from…
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Brown Bag Honored at 2018 AMY Awards
Brown Bag Marketing was honored in a tremendous way at Thursday evening’s Atlanta Marketer of the Year Awards, as Nicole…
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Dear College Senior: Expectation Versus Reality of Life in the Workforce
In just a few short months, a new class of graduates will make the transition from student to employee. From…
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Happy Valentines! Is your Brand Feeling the Love?
Love might be in the air, but are you still seeking clarity on your brand's relationship status? Check out our…
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Who makes a better leader: Captain or Coach?
Who makes the best leader? A coach or a captain? The answer might not be what you think. Find out…
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Changing the World – One Ad at a Time
During this holiday season, we looked at how advertisers and brands use their platform to share a bigger message. Check…
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Two for Two Wins at the TAG Marketing Awards!
We took home TWO big wins from the 2017 TAG Marketing Awards! Check out the details on our two winners.
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Mobile Payments at the Tip of Your Tongue
According to recent research, 46% of US consumers have made a mobile payment. And not surprisingly, millennials are responsible for 39 percent of all…
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How To Avoid This One Costly Brand Mistake
Two of the largest players in web analytics and marketing automation almost lost a critical piece of their brand. But,…
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Google’s RankBrain: Connecting Complex to Relevant
Google is making the Web an easier, better place to search. One algorithm already used globally is ‘RankBrain’. Find out…
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Investing in Baggers. With Empowerment U.
Brown Bag has always invested in its employees, so we’re excited to formalize our commitment to our future leaders with…
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Celebrating America through Advertising
Advertisements can be a platform to showcase products, struggles and dreams. So we asked several of our Baggers to share their…
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Leveraging micro-moments in the brand experience
The “Zero Moment of Truth” (ZMOT), a term coined by Google in 2011, refers to how the internet revolutionized the…
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Snapping into SnapChat Spectacles and Survey Results
As most of you know, SnapChat Spectacles are Bluetooth-enabled sunglasses featuring a built-in camera that takes up to three 10…
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Brand loyalty lessons from our lovely Atlanta
The debate over how to create and sustain brand loyalty among a customer base is constantly present in today’s marketing…
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Brown Bag Wins Big at the 2017 AMY Awards!
The Atlanta Marketer of the Year Awards, AMYs, presented by AMA Atlanta, have been rewarding companies for creating outstanding creative,…
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A Design Conversation with Ken Carbone
A wise man once said, “To be creative means to be in love with life.” Here at The Bag, we…
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Brown Bag Takes Home Two VETTY Awards!
The cat’s out of the bag! We managed to score not one, but two Silver Awards from the 2016 VETTY…
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Battle of the Brands: Traditional vs. Digital Media at Super Bowl LI
For me, the Super Bowl is an event full of multi-tasking: finding the perfect balance between watching the commercials (er…
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Willy Melt Goes VR: A Gamified Snowman
If you’ve been a fan of Brown Bag you know we have a longstanding holiday tradition – our beloved snow…
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4 steps to fix a bad review and gain a brand advocate
Your company or brand has received a bad review, now what? With over 92% of consumers reading online reviews, some negative…
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Winner! Brown Bag takes top TAG Marketing Award!
Winning! Taking home the whole enchilada! Killin’ it! Whatever you call it, the Brown Bag team won big last night at…
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For the love of creative living
At The Bag we get many opportunities to go outside the office and be enriched by people that are successfully living a…
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Inside a Coding 111 session at the Bag
Get a peek into Brown Bag Marketing’s Development Team as our intern, Joey, joins them for one of their Coding…
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Modern retail: Merging the digital and physical shopping experience
At Brown Bag Marketing, we think a lot about the customer experience. I hear this throughout our office on a daily basis.…
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The money and muscle of a modern-day Microsoft
This isn’t your parents Microsoft. Last week, Microsoft put out some big news and also made a move not often…
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What’s the secret behind a “go-to” brand?
As consumers, we all have our go-to brands and products. Last week, we saw Mary’s go-to brand for being entertained in…
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Winning the AMY Awards? It’s in the Bag.
For 59 years, the Atlanta Marketer of the Year Awards, presented by AMA Atlanta, have celebrated more than just great…
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Building an authentic brand through a DIY show
Everyone at Brown Bag knows I love love love “Fixer Upper” on HGTV. The television series stars Chip and Joanna…
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Still looking for that New Year’s resolution? We’ve got you coded, er, covered.
Years ago, computer programming was viewed as a skill possessed by only technology’s savviest. Today, select schools around the world…
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‘Tis The Season – Brown Bag partners with The Empty Stocking Fund for kids’ holiday cheer
This holiday season, we have been hard at work supporting The Empty Stocking Fund, an Atlanta based non-profit organization that…
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What do employees think of Coding 101 at The Bag?
We launched a new program at The Bag this summer called Coding 101. The purpose of the ongoing weekly series…
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The future of mobile payments, today.
Last week marked the 30th anniversary of Back to the Future. I remember when I first saw it. I actually…
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User-Generated Content: Marketing is Not a Spectator Sport
It’s still the peak of summer here in Georgia. That means scathing temperatures and creative attempts to stay cool –…
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True Customer Loyalty: From Like to Love
In marketing, we tend to throw around the word “loyalty” a lot. Often, we use it synonymously with “rewards;” the…
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Periscope or Meerkat? The Duel of Live Streaming Apps
Live-streaming applications have been in the market for decades, but have typically been swept under the rug due to a…
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5 Lessons in Leadership
During an interview many years ago, I was asked to “define leadership.” After some brief but careful thought, I responded.…
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User-insights via M&M’s bowl: Learning’s from Digital Summit 2015 Part 1
I recently heard a great story by the behavioral psychologist Matt Wallaert at Digital Summit 2015. He asked the audience…
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Leadership Lessons from Leadercast 2015
Last Friday, I was fortunate to be one of the 100,000+ attendees at Leadercast Live 2015. What a great experience!…
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User Testing or UAT? Yes.
User Acceptance Testing (UAT) and User Testing sound similar and are sometimes misconstrued as one in the same, but User…
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A Brilliant Way to Serve Those Who Have Served Us
Did you know that military and police dogs retire with no guaranteed pension for their medical care? Often, these dogs…
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Three Building Blocks of a Digital “House”: UX, UI and Usability
Just as building a house requires a variety of skills and mindsets, building a digital “house”, such as a website…
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Three reasons to use podcasts in your B2B Marketing mix
Packaged, online radio broadcasts called podcasts are powerful tools for B2B marketers. A personal favorite is Marketing over Coffee. An episode with…
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Do’s and Dont’s for Building your Professional Network
If you’re sniffing around our blog, chances are either you or someone you know may one day be interested in…
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It’s time to bring User Experience into the Boardroom
It’s time we consider how User Experience (UX) directly impacts Return on Investment (ROI). Let’s start in the boardroom. How…
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Finding Your Perfect Mobile Website
Clients ask us all the time: “What type of mobile site should I have?” “Do I have to target Android…
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AMMO ATL Mobile Awards Recap
It is hard to believe that until last Tuesday, September 16th, an official awards show for our city’s latest and…
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WATCH Out: Apple has changed the face of User Experience
Image source: Apple.com The Apple Watch – coming early 2015 I know you’ll agree when I say that Apple’s announcements yesterday totally captured…
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Helping You Help Our Four-Legged Friends
Time for a friendly pet-related PSA from your favorite marketing agency. Many of you know of our expertise in the…
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Summer Blog Reading List: Week Two
This week’s top 3 blog picks include: Vox by Ezra Klein Zen Habits by Leo Babauta FN Dish by Food…
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How Mowgli made me a Millenial Pet Parent
I’ve been interning at Brown Bag this summer and it only took me a few days to detect the animal…
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It’s back! Summer blog reading list: Week one
It’s that time of year again! Time to build a bigger, better, badass Bagger book list! But, in our busy,…
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Airbnb new logo faces backlash. All part of the plan?
As some of you may have seen the seemingly controversial yet canny home hosting enterprise that is taking over the…
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Need the skinny on Apple’s WWDC Conference 2014?
As the name suggests, World Wide Developer’s Conference, is an annual meeting held by Apple to unveil its latest and…
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Celebrating a True Brand Story
I think I speak for everyone at Brown Bag when I say that a branding challenge really energizes us. Turning…
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5 Ways to Excel in Client Service
To stay relevant and keep up, we designers are apt to learn new software, keep up with design and development…
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Big data? How about “medium data”?
One of the hottest topics right now is “big data”. While the buzz of big data has penetrated nearly all…
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The most helpful type of content? (Hint: it has three initials)
I believe a great example of being helpful through content is the FAQ. Yes, the pre-Web textual tradition that sought…
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Top 6 blogging (and dating) blunders. Happy Valentines Day!
It’s no surprise that we love blogging at The Bag. But there’s a thin line between a good blogging effort…
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Google’s Nest brings us closer to the Internet of Everything
I can’t stop thinking about Google’s acquisition of Nest for 3.2 BILLION. I love Nest and am glad for them…
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How Creative Technology pushed the limits in 2013
At the Createch 2013 conference I picked up on an overarching theme: We all want to push the limits for…
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A $2 Billion reminder
I cringed a little, ok a lot, when I read of the largest health care fraud settlements in U.S. history…
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How Six Words Inspired a Marketer
I recently had the privilege of hearing Larry Smith, founder and editor of SMITH Magazine, speak about his inspirational Six-Word…
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Spend Money to Make Mo Money
Ahh…The statement dreaded by a lot of companies, and people, in the business world today: “spend money to make money.”…
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Jimmy Fallon and Justin Timberlake on the #hashtag
We’ve poked fun at the irrelevant hashtag, the hashtag-happy and sentences-as-hashtags here at the Bag before, so it was very…
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The Skinny on WordPress 3.6
WordPress is now powering over 60 Million Websites. It’s a clear choice for many businesses, and in particular, Brown Bag…
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AIGA: Don’t Call it a Comeback
Many Georgia Football seasons ago, when I was just a naïve design student living in Athens, Georgia, my teachers always…
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Social Cage Match: Facebook Versus Google+
With a billion users, Facebook continues to trump every social media platform; they have the most registered users and the…
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Guinness & Gifting? Santa in July? It’s in the Bag.
Our Summer Highlight – 12 Days of Gifting with The Empty Stocking Fund Guinness and gifting? Santa in July? Shots…
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The Brief Wondrous Life of a Busy Marketer
In honor of summer, dear readers, I’m going to slow it down for a sec and talk about – wait…
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Marketing the Movies
We all love the movies. Whether we go to the theater or wait to watch it at home on the…
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Wearables, Zettabytes, and the always amazing Mary Meeker
Today the brilliant Mary Meeker with Kleiner Perkins Caufield Byers shared her latest State of the Web with us. I…
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Marketing & IT: So Happy Together Part 2
Last week I wrote about some perceptions and realities with how IT and Marketing work together in an organization. This…
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Marketing & IT: So Happy Together Part 1
Having worked as an IT Director for marketing agencies for nearly 7 years, it took me a while to understand…
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What’s It Like To Get “BAGGED”?
Brown Bag WINtern Emilie Norton shared some thoughts about her BAGGED experience working with the Brown Bag team during the…
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My Day at “The Bag”
by Lauren Kang, Sophomore at Cornell University’s School of Hotel Administration Before returning to the chaos that is my college…
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Mastering The Art Of The Hashtag
Ah the hashtag. It’s a beautiful and powerful thing. The hashtag is a great categorization tool that allows users to…
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App Of The Week: PushPins
You head to the grocery store, filled with purpose and a long list of “Gotta get ems!” But as soon…
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Requirements to relevancy: 4 steps to developing a needs-based site
We’ve all seen it – the great looking website that is fairly useless because it doesn’t meet a business need…
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Banking human (or banking more conveniently) with TD Bank
We’re digging the new marketing campaign from TD Bank for their spot-on messaging with “Bank Human”. They aim to apply…
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The Power of Touch
The use of texture on a touch screen device could allow users to infer meaning from a tactile difference between…
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App Of The Week: Epicurious
Happy Friday! In honor of our 10th anniversary celebrations, Brown Bag is devoting this month to FOOD. June was charity,…
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The end of (my) Facebook stalking?
If you haven’t heard already, last week Facebook announced an update they made to groups. Now when you post in…
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Merci, Microsoft!
From the Bag To Microsoft: “Thank You! Gracias! Arigato! Shnoragalem!” OK, I know I’m the only one who would ever…
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Girl Talk says “Thanks!”
Girl Talk is incredibly grateful to Doug Brown and Brown Bag Marketing for the tremendous amount of pro-Bono support they…
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Watch Your Users: Thoughts on User-Centered Design
Have you ever actually watched someone using your interactive digital media design to perform tasks on their own device…
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App of the Week: PicFrame
Sometimes the images on your smartphone are just begging to be woven into a montage that tells the story…
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App Of The Week: Bump
Taking photos on the fly is a popular activity in this mobile age. The process of saving these photos…
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The Millennial Mom: A Potential Brand Ambassador?
Nielsen recently released an infographic titled The Digital Lives of American Moms, and the headline immediately caught my attention. The…
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Weber’s on the Grill: App of the Week
Get the grill fired up! Nothing brings people together like a hot grill and ice cold adult beverages. Cue…
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Can Facebook Keep Doing What It Does Best?
With the impending IPO for Facebook anticipated this Friday May 18, one has to wonder if Facebook will be able…
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Bag Love for LinkedIn + SlideShare
So I’m totally excited about the LinkedIn acquisition of SlideShare. I think that’s $120 million well spent. Most…
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Are you Siri-ous?
Apple’s Siri: the latest innovation of man and machine, the built-in, natural speaking, intelligent personal assistant for the iPhone 4S.…
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Inbound marketing today [INFOGRAPHIC, WE HEART CHA]
We all love infographics. But to come across one that captures a broad spectrum of what we do as marketers…
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