A Thoughtful Approach to Content Marketing: 4 Steps to Creating Thought Leadership
4 min read The Role of Content Marketing Thought leadership is an essential marketing component of B2B marketing. It demonstrates…
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Why Sales Enablement Should Matter to Marketers
Marketing teams must go beyond the creation and distribution of sales materials and create learning environments that foster opportunities to…
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Creating a B2B Voice Marketing Strategy
"Alexa, what's my next B2B marketing strategy?" Learn why our Content Marketing Manager, Kristen Cooper, thinks voice marketing and smart…
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Bringing Victory Home from the 2019 Women’s World Cup
The American women weren't the only ones making history at The 2019 World Cup. Check out the brand we think…
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Here’s a Six-step Outline for Successful Lead Nurture at your Next Trade Show
With all the attention to detail put into making each trade show appearance a success, there’s one thing that eludes…
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Brown Bag Finalist for Three TAG Marketing Awards
The 2018 TAG Marketing Awards celebrate companies and individuals that innovate and utilize technology to create new marketing experiences. Check out our…
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The One Thing you can do Now to get Started in AI for B2B Marketing
We are confident that Artificial Intelligence can help improve the B2B customer experience, but are you prepared to use these…
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Four Lessons on Wonder and Inspiration from Creative South
Our creatives are experts on inspiration, but even they need to recharge occasionally. Find out how our designer Kara added…
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Brown Bag Honored at 2018 AMY Awards
Brown Bag Marketing was honored in a tremendous way at Thursday evening’s Atlanta Marketer of the Year Awards, as Nicole…
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Happy Valentines! Is your Brand Feeling the Love?
Love might be in the air, but are you still seeking clarity on your brand's relationship status? Check out our…
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Changing the World – One Ad at a Time
During this holiday season, we looked at how advertisers and brands use their platform to share a bigger message. Check…
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Two for Two Wins at the TAG Marketing Awards!
We took home TWO big wins from the 2017 TAG Marketing Awards! Check out the details on our two winners.
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The Best Lessons I’ve Learned through 15 Years in the Business
As Brown Bag celebrates its 15 Year Anniversary, our founder and president, Doug Brown, shares a few guiding principles to…
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Celebrating America through Advertising
Advertisements can be a platform to showcase products, struggles and dreams. So we asked several of our Baggers to share their…
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Leveraging micro-moments in the brand experience
The “Zero Moment of Truth” (ZMOT), a term coined by Google in 2011, refers to how the internet revolutionized the…
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Snapping into SnapChat Spectacles and Survey Results
As most of you know, SnapChat Spectacles are Bluetooth-enabled sunglasses featuring a built-in camera that takes up to three 10…
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Brand loyalty lessons from our lovely Atlanta
The debate over how to create and sustain brand loyalty among a customer base is constantly present in today’s marketing…
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Brown Bag Wins Big at the 2017 AMY Awards!
The Atlanta Marketer of the Year Awards, AMYs, presented by AMA Atlanta, have been rewarding companies for creating outstanding creative,…
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Battle of the Brands: Traditional vs. Digital Media at Super Bowl LI
For me, the Super Bowl is an event full of multi-tasking: finding the perfect balance between watching the commercials (er…
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Winner! Brown Bag takes top TAG Marketing Award!
Winning! Taking home the whole enchilada! Killin’ it! Whatever you call it, the Brown Bag team won big last night at…
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What’s the secret behind a “go-to” brand?
As consumers, we all have our go-to brands and products. Last week, we saw Mary’s go-to brand for being entertained in…
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Winning the AMY Awards? It’s in the Bag.
For 59 years, the Atlanta Marketer of the Year Awards, presented by AMA Atlanta, have celebrated more than just great…
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User-Generated Content: Marketing is Not a Spectator Sport
It’s still the peak of summer here in Georgia. That means scathing temperatures and creative attempts to stay cool –…
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It’s back! Summer blog reading list: Week one
It’s that time of year again! Time to build a bigger, better, badass Bagger book list! But, in our busy,…
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5 Ways to Excel in Client Service
To stay relevant and keep up, we designers are apt to learn new software, keep up with design and development…
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Top 6 blogging (and dating) blunders. Happy Valentines Day!
It’s no surprise that we love blogging at The Bag. But there’s a thin line between a good blogging effort…
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My Day at “The Bag”
by Lauren Kang, Sophomore at Cornell University’s School of Hotel Administration Before returning to the chaos that is my college…
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