The 2017 TAG Marketing Awards judges look for brand development and creative campaigns that utilize innovative approaches as well as show a deep understanding of the market and target customers. We were proud to submit and showcase our work from two stellar clients—and delighted that both became winners!
THE EMPTY STOCKING FUND: NON-PROFIT MARKETING AWARD
Did you know The Empty Stocking Fund has served the Atlanta community for over 90 years? When approaching how to redesign the iconic, well-known brand, Brown Bag needed to create a look and feel that could be applied across multiple mediums. We were also challenged with appealing to a new, younger generation of donors as well as the loyal, long-time donors. Brown Bag refreshed the brand, launched a new website to reinforce the new look and feel and re-imagined user engagement across all channels. Multi-channel tactics included: website, email, social media, direct mail, newspaper, events and video. Click here to see the work and get your jingle on!
GEORGIA PACIFIC PROFESSIONAL: BEST INTEGRATED MARKETING CAMPAIGN
GP PRO’s Take Notice program is designed to show appreciation for clean teams across the United States. GP PRO finds ways to make their jobs easier, which starts with keeping clean teams in mind with each product they design. GP PRO wanted to take their appreciation a step further by helping managers build successful recognition programs. Take Notice used a mix of integrated tactics and channels to raise awareness around the hard work that all members of this industry put in every day. These members include custodians, facility managers, building service contractors and more.
We utilized the following channels to not only connect with the target customer but also work in harmony to spread a larger message: microsite, email, social media, digital advertising, direct mail, public relations, video and sales collateral. Click here to see the work!
It takes the entire agency to get behind the creation of award-winning work. We are thankful for all our Baggers who contribute to these campaigns and push the boundaries to produce strategic, innovative and beautifully designed solutions.
Many thanks to our wonderful clients, Georgia Pacific Professional and The Empty Stocking Fund for allowing us to take their brands to the next level!
Did you attend the TAG Marketing Awards this year? We would love to hear your thoughts on all of the great work that was presented!