The cat’s out of the bag! We managed to score not one, but two Silver Awards from the 2016 VETTY Awards for our work with animal health leader Zoetis. And we couldn’t be more proud.
The VETTYs, held at the NAVC Conference in February 2017, is the first and only animal health marketing awards competition in North America. They strive to recognize the dedication, intelligence and creativity from animal health marketing teams across the country. Brown Bag was recognized for our work on two projects with Zoetis, Dakota’s Story and the K-9 Courage Website.
K-9 Courage Website
We are an agency that loves brands who believe in a cause, so we were happy to roll up our creative sleeves and produce a website for the RIMADYL K-9 Courage Program that helps support the health and wellbeing of more than 500 retired military, police and service dogs.
Told from the point of view of an aging Labrador Retriever, Dakota’s Story warms hearts and inspires veterinarians and pet owners to recognize and treat the symptoms of osteoarthritis (OA). Inspired by the book Pain Relief for Dogs by Dr. Michael Petty, this story shines light on the impact of canine OA and how the necessary therapy can make all the difference in a dog’s quality of life. Is that a tear we see in your eye?
As a pet owner, do you give preference to brands that give back? What other initiatives do you wish your animal health provider supported?