Expand your business on Youtube using these marketing tips
YouTube is more than just a wildly popular social network that enables people to easily share and view video clips of wacky dogs, hilarious fails and other video content. It’s actually something that savvy business professionals can use as an effective social media marketing tool.
If you’re keen on expanding your online business, then there are all sorts of YouTube marketing strategies and tools that you should consider adopting right away.
The benefits of YouTube marketing are plentiful. It’s budget-friendly and can do a lot for businesses that want to keep their expenses in check. Since the site has a massive reach, it can allow you to target new customers all around the world.
Here are some of our top marketing tips to follow when utilizing YouTube to grow your online business:
Emulate things that are effective
Get started by conducting ample research on other businesses in your field or industry that utilize YouTube for marketing purposes. Figure out what they do right and what they do wrong. Assess the kinds of video clips they post that seem to resonate most with their desired audience members.
Companies typically thrive on YouTube when they post video clips that offer practical information to their viewers. The name of the game is providing value to your audience.
Of course, memorable and hilarious videos can also work like a charm, often going viral. Once you figure out the “temperature” of YouTube videos that seems to get the most positive responses from viewers, then you can move forward in coming up with your own videos for your business.
Take full advantage of keywords
YouTube is an extensive website that countless people rely on daily, so you want to make your business’ video channel as accessible as possible. Take full advantage of sensible and smart keyword use as these simple optimization steps can help greatly in getting discovered by a wider audience. At a minimum, be sure to place target keywords in video clip titles, tags and descriptions.
To come up with the best target keyword, we suggest testing out the Google Keyword Tool in order to determine specific keyword options that may capture the widest audience. Specific word combinations may make it even simpler for people to randomly come across your business’ channel and videos.
Invest in a tailored channel and profile
Your aim should be to set up a business YouTube channel that stands out as professional and polished. The last thing you want is to try to market your business on YouTube with a dull channel that’s forgettable.
Consider creating a visually appealing profile that’s fully in line with the existing identity and branding of your company. Highlight basic details about your business, and be sure to feature your website links on your YouTube profile too.
Work with a credible digital agency
If you lack the time and energy to handle your YouTube marketing duties alone, then don’t be afraid to seek professional help. Seek outside assistance from a reputable social media and digital marketing agency like Brown Bagthat specializes in YouTube marketing services.
Post video content on a routine basis
YouTube is a fast-paced and competitive platform. If you want to use YouTube to take your business up a notch, then you should make a point to post frequently and in a dependable fashion. If you post intermittently and unreliably, then you run the risk of your audience forgetting about you in favor of a more prolific and committed competitor.
Remember that devotion almost matches top-notch content in the YouTube marketing value department. If you have rock-solid content that you rarely ever post, then it won’t get you far. Your aim should be to make it a piece of cake for people who visit your company’s YouTube channel to find the answers they seek or get “lost” in your videos.
Utilize numerous CTAs
Numerous calls-to-action (CTAs) on your YouTube channel, helps make sure that the people who view your video clips know precisely what it is that you want them to do next.
For example, you may ask the viewer to like your video once they’re done viewing it, or you can invite them to check out your Facebook, Twitter, Instagram or other social media profiles. Perhaps you can ask the viewer to subscribe to your channel and post a comment with their thoughts.
The more calls to action you use (tastefully, of course), the better results you’ll see. In this way, it’s important to think of YouTube not just as a social platform, but as a business asset.
If you want to motivate people to find out about your business and all of its offerings, put together playlists on YouTube. Playlists allow you to naturally lead the viewer from one video to the next.
Creating a YouTube playlist is simple. Simply come up with a snappy playlist title that may motivate clicks, zero in on keywords, and line-up the videos.