In the financial sector, banks, advisors and financial companies are constantly forced to adapt to new and changing technologies. “Fintech” is its own new emerging industry as financial service companies seek better ways to rise to the top when it comes to industry compliance, management and, of course, marketing. Today’s customers and clientele are becoming accustomed to dealing with companies that have a strong online presence, and they demand higher levels of engagement and communication from their financial advisors.

What’s more, the financial services industry is becoming increasingly competitive and cutthroat. More and more consumers are using their phone or computer to search for common queries like “financial advisor,” “retirement calculator,” “bank near me” and “what should I invest in?”. If your business isn’t prominently showcased on the first results page, then you can kiss these potentially valuable leads goodbye.

Founded in 2002, Brown Bag Marketing is a full-service Atlanta digital marketing agency specializing in end-to-end online marketing services, solutions and most importantly, RESULTS for banks, finance companies and the financial services industry.

We pride ourselves in being a sensible, no-nonsense partner for businesses who are serious about differentiating themselves from competitors.

For nearly 20 years, we’ve delivered successful, measurable results for clients here in Atlanta and businesses nationwide. Our financial marketing specialists can help your company shine. But don’t just take our word for it.

We can show you the ROI.

We partnered with Elavon, a payments industry company looking to break into multiple industries, to develop a dynamic sales app and microsite that provided compelling content and data points for Elevon reps to share with prospective customers and clients. Using this tool, sales reps were able to show clients custom product presentations, organized by industry topics and tailored to their specific needs and pain points.

This tool was not only a finalist at the 2017 AMY Awards, but also effectively communicated Elavon’s unique value proposition to the right audience.

DIGITAL ROI: FROM ONLINE TO LEAD GENERATION

Even though many industries, including the financial services sectors, are experiencing a shift towards more internet-based tools and services for consumers, research shows that many people still prefer in-person and over-the-phone customer service when it comes to their financial planning and management.

By making your company more accessible to current and prospective customers in whatever way they prefer to engage you, and delivering a personalized and efficient user experience, we’re able to help financial companies boost the quantity and quality of both online and in-person leads, conversions and revenue.

KEY CONSIDERATIONS FOR FINANCIAL MARKETING AND ADVERTISING

One of the many factors that complicate marketing in the financial services industry is the various layers of rules and regulations placed on advertising and consumer targeting. A digital marketing agency that isn’t experienced in this sector may lack vital knowledge and understanding of the compliance guidelines and standards you must follow.

At Brown Bag, we can help you navigate through the regulatory obstacle course and give your brand an edge over your competitors.

We’re cost-effective.

Cost shouldn’t be your only priority when it comes to hiring the best digital marketing agency, but it might be an important factor on a strained budget. At Brown Bag, rest assured that you’ll get the highest return on your investment (ROI). We strive to deliver results that go above and beyond what our clients pay for.

We’re driven.

As a boutique digital marketing agency, we’re more dedicated and passionate about achieving success for each and every one of our clients by putting all we’ve got into their success. We won’t stop until we’ve delivered high-quality work that we’re proud of and you’re ecstatic about.

We care.

We are deeply invested and committed to each of our clients. Unlike large marketing agencies that juggle many different projects poorly, we focus our full attention on just a handful of businesses that we believe in and build long-term relationships. At Brown Bag Marketing, you’re not just another number or account. Your personal success matters to us!

We’re creative

The corporate grind is great for making executives rich, but this system tends to squash employee diversity, creativity and idea generation. At Brown Bag, we give everyone a voice and encourage creativity at all levels. We excel at coming up with inventive and outside-of-the-box solutions to the biggest challenges.

We’re accessible.

No matter the project, there’s always going to be issues and concerns that will pop up that must be addressed quickly. In these instances, it’s important to have a partner you can easily communicate with to discuss potential solutions. You’ll never have a problem getting a hold of us — we’re right by your side from start to finish!

We’re enthusiastic.

Investing in digital marketing for your practice is a big decision and it’s important to partner with an expert whose eagerness to get down to business matches yours. We guarantee that we’ll match your enthusiasm…and then some. We’re passionate to work with you!

We’re flexible.

Corporate marketing firms often have rigid structures and systems that make them unable (or unwilling) to adapt to their client’s individual needs. As a boutique agency, agility and adaptability are qualities that come second nature for us! We customize every marketing strategy for each client because we don’t believe in cookie-cutter approaches.

We’re experts.

Our diverse team is widely skilled and trained in a broad range of digital marketing tactics, strategies and methods. This expertise allows us to target niche audiences and topics that larger agencies simply don’t have experience in.