Targeted strategies and tactics. Measurable programs. And the courage to change or stay the course based on what the data tells us. Our digital and marketing automation strategy team helps clients transform leads into customers—and ultimately evangelists. We follow customers along their journey –whether different channels or devices -and create meaningful interactions when and where it makes sense. Every campaign starts with defined KPIs, and we continuously analyze performance data along the way to push for a better customer experience and greater ROI.