Elemica

Elemica makes digital supply chain possible by transforming manual transactions with an efficient, interconnected network. Having historically targeted a small number of key strategic accounts, Elemica shifted to a broader audience and in turn, needed to grow brand awareness. Through a persona-based lead generation campaign, Brown Bag drove over 300 leads for Salesforce nurture campaigns and supported a scalable digital demand generation engine for Elemica’s expanding target segment.

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